Role overview

Qualifications

3+ years of hands-on content creation and copywriting experience
Proven copywriting chops across multiple formats
Strong visual instincts and proficiency with design tools
Experience writing for a B2B audience

Responsibilities

Create and publish original content across LinkedIn, Instagram, and other channels
Write copy for email marketing campaigns from subject lines to full sequences
Produce campaign copy and creative assets for broader marketing initiatives
Track performance across channels and campaigns and use real data to drive decisions

Key facts

Remote from: Anywhere
Full time
Mid-level (2-5 years)
Content Creator
English

Hard skills

Content Creation Copywriting Business Writing Email Marketing Campaign Management Video Editing Health Information Management Content Strategy Ghostwriting

Other skills

Time Management
Accountability
Adaptability

About the company

Virtue Health

Company details

Links

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Job description

This is a remote position.

About Us

Virtue Health is transforming how mid-size employers self-fund through group purchasing. Our flagship Private Stop Loss Consortium gives employers the power to share risk, cut volatility, and unlock better benefits. We bring transparency and real control to healthcare spending, and we are just getting started.

We are growing fast, and we only grow with the best. That means people who bring integrity, accountability, and a relentless drive to improve every single day. Here, you won’t just fill a role. You will shape it, own it, and make it yours in an environment that backs you to do your best work.

Our values aren’t a poster on the wall. They’re how we operate: Be Virtuous. Be Accountable. Do Whatever It Takes. Be Consistent. Grow Every Day. If that’s how you’re wired, keep reading.

The Role

Virtue Health is building a content engine in a space that has almost none, and you are the person who will run it. As our Content Creator and Copywriter, you own the words and the aesthetics across every channel we operate: social media, email campaigns, and broader marketing initiatives. We will give you context, information, and direction, and then we expect you to take it and run. You do not wait to be handed a finished brief. You absorb what we know about our audience, our product, and our message and you turn it into content that cuts through.

In your first 90 days, you will have refreshed our LinkedIn presence, launched a consistent publishing cadence, written and deployed at least two email campaigns, and shown us that you can produce strong content independently with minimal back-and-forth. By day 90, our marketing output will look, sound, and perform like a brand that means business.

What You’ll Do

You’ll hit the ground running. Here’s what that looks like:

Create and publish original content across LinkedIn, Instagram, and any other channels we operate, maintaining a consistent cadence and a visual and copy identity that is unmistakably Virtue Health

Write copy for email marketing campaigns from subject lines to full sequences, including nurture emails, adviser-facing communications, campaign launches, and re-engagement flows

Produce campaign copy and creative assets for broader marketing initiatives: landing pages, promotional announcements, event materials, sales enablement content, and anything else the business needs

Work independently to develop content ideas and angles from raw information: we will point you at a topic, a product update, or an industry trend, and you will figure out how to make it compelling and relevant to our audience without needing us to pre-chew it for you

Design or direct the visual assets that accompany your content, including graphics, carousels, cover images, and short-form video edits, using tools like Canva, Adobe Express, or equivalent

Develop and maintain Virtue Health’s content identity across formats: copy tone, visual language, and platform-specific style so every piece we publish feels intentional and consistent

Repurpose content intelligently across formats: a podcast takeaway becomes a LinkedIn carousel, a campaign becomes a newsletter, a client result becomes a story worth telling

Track performance across channels and campaigns and use real data to decide what to keep, cut, and test next

What You Bring

Must-Haves

3+ years of hands-on content creation and copywriting experience, with a portfolio that shows both strong writing and real aesthetic sensibility across social and email formats

Proven copywriting chops across multiple formats: social posts, email subject lines and body copy, campaign copy, and short-form marketing content. Your writing is clear, punchy, and built for the platform it lives on

The ability to take a topic or a set of information and produce strong content independently without needing a fully formed brief. You are a self-starter who figures things out, not someone who waits to be told exactly what to write

Strong visual instincts and proficiency with design tools such as Canva, Adobe Creative Suite, or equivalent: things you make look polished and deliberate

Experience writing for a B2B audience: you understand that tone, depth, and format look very different when you are talking to a benefits broker versus a consumer

Comfortable with basic video editing for short-form content: reels, clips, talking-head cuts, on-screen captions

Highly self-managed with strong ownership of deadlines: you run your own publishing calendar and you do not need to be chased

Great to Have

Experience creating content in healthcare, employee benefits, insurance, or financial services, or a demonstrable ability to learn a complex industry fast and write about it with confidence

Experience writing email marketing sequences in a platform such as HubSpot, Klaviyo, Mailchimp, or similar

Familiarity with LinkedIn content strategy for B2B brands, including what formats and angles drive organic engagement

Experience ghostwriting thought leadership content for executives or managing a personal brand alongside a company presence

You’re a Fit If You…

Thrive in a fast-paced environment and treat ambiguity as an opportunity, not a roadblock.

Hold yourself to a high standard and then raise it.

Own your results. No excuses, no hand-holding, just solutions.

Operate with integrity in everything you do, even when no one is watching.

Show up consistently, follow through on every commitment, and do it well.

Push yourself and the people around you to be better and mean it.

Take feedback as fuel, not criticism. You’re always learning.

Get genuinely energized by the challenge of making a complex, unsexy industry compelling, and you see that constraint as a creative opportunity, not an excuse for boring content.

Compensation & Benefits

We pay for performance and reward people who step up. In addition to your base, you’re eligible for Performance bonus: up to 10% of base tied to channel growth, email performance, and campaign contribution (MBO)

Our Hiring Process

Here’s how our process typically runs. Steps may vary depending on the role.

Pre-Screening Assessment
Screening
Assessments (Cultural fit and, depending on the role, a skills assessment)
Interview
Interview
Offer

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