Principal Product Manager - Strategic Growth Initiatives (remote opportunity)

Tivity Health is seeking a visionary and execution-focused Principal Product Manager to lead strategic growth initiatives. This is a highly visible role responsible for validating, piloting and scaling new products, services, and business models that help Tivity deliver greater value to members, clients, and partners.

This role is ideal for a product leader who thrives in ambiguity, excels at building from 0→1, and has a demonstrated track record of developing strategy and translating it into measurable business outcomes. You will partner closely with Strategy, as well as broader cross-functional partners including operations, marketing, engineering, analytics, and external partners, to execute on our 3-year strategy and bring new growth initiatives to market.

You will be expected to think like a strategist, operate like an entrepreneur, and execute like a product leader.

Your Day-to-Day

• Refine and execute a roadmap for strategic growth that expands services into new businesses
• Actively contribute to identifying and evaluating new opportunities including developing business cases and commercialization plans in partnership with Strategy, Finance, Marketing, and Growth.
• Drive new product development including:
• Supporting discovery efforts to deeply understand customer, client, partner, and market needs through qualitative and quantitative research.
• Building prototypes to demonstrate concepts to prospective clients
• Driving build/buy/partner analyses.
• Co-designing and launching integrated solutions with partners
• Support execution of strategic partnerships.
• Own initiatives from concept through launch, including vision, roadmap, execution, measurement, and optimization.
• Partner with the Strategy team to prioritize opportunities, align resources, and drive successful delivery.
• Establish success metrics, KPIs, and measurement frameworks to evaluate product and business performance.
• Use experimentation and iterative learning to validate assumptions and accelerate time-to-market.
• Influence senior stakeholders and executive leaders through compelling storytelling, data-driven recommendations, and strategic communication.
• Monitor industry trends, competitive landscapes, healthcare innovation, and emerging technologies to identify new growth opportunities.

Serve as a thought leader within the Product organization, helping shape product strategy, processes, and best practices across Tivity Health.

• 15+ years of product management experience, including significant experience leading complex, cross-functional initiatives.
• Proven track record of creating product strategy and successfully executing against it.
• Demonstrated experience launching new products, services, or business models from concept through scale.
• Strong strategic thinking and business acumen
• Experience working across multiple functions, including business, technology, operations, marketing, and analytics.
• Strong analytical skills and comfort using data to drive prioritization and decision-making.
• Exceptional communication, presentation, and stakeholder management skills.
• Ability to navigate ambiguity, influence without authority, and drive alignment across diverse stakeholder groups.
• Experience leading initiatives that deliver measurable business growth, revenue expansion, or customer acquisition.

Preferred qualifications:

• Experience in healthcare, wellness, benefits, consumer technology, digital health, or adjacent industries.
• Experience evaluating and developing partnership-driven products or ecosystems.
• Experience working with partners and clients to drive successful outcomes
• Experience building and scaling 0→1 products or growth-stage businesses.
• Familiarity with regulated industries and working across legal and compliance requirements.
• MBA or advanced degree preferred.
• Bachelor's degree in Business, Computer Science, Engineering, or related field. Equivalent experience will be considered.

Success in This Role

In your first 6 months, you will:

• Launch 1-2 strategic growth initiatives
• Establish measurable outcomes and reporting mechanisms that demonstrate progress against growth objectives.
• Become a trusted advisor to executive leadership on product strategy, innovation, and growth.

The salary range for this opportunity is $125,000 to $175,000. Compensation depends on several factors: qualifications, skills, competencies, and experience.

Tivity Health offers a robust benefits package, which includes a competitive salary, company bonus potential, medical, dental, vision, 401k with match, generous paid time off, free gym membership to over 13,000 fitness locations in the US, and other great benefits.

7588

#LI-CM1

About Tivity Health® Inc. 
Tivity Health, Inc. is a leading provider of healthy life-changing solutions, including SilverSneakers®, ForeverFit®, and WholeHealth Living®. We help adults improve their health and support them on life's journey by providing access to in-person and virtual physical activity, social and mental enrichment programs, as well as a full suite of physical medicine and integrative health services. Our suite of services support health plans, employers, health systems and providers nationwide as they seek to reduce costs and improve health outcomes. Learn more at TivityHealth. 

Tivity Health is an equal employment opportunity employer and is committed to a proactive program of diversity development.  Tivity Health will continue to recruit, hire, train, and promote into all job levels without regard to race, religion, gender, marital status, familial status, national origin, age, mental or physical disability, sexual orientation, gender identity, source of income, or veteran status.