Head of User Acquisition (Google Ads)

Location: Remote (Europe) · B2B contract

We're hiring on behalf of our client — a remote-first product company building and scaling a portfolio of profitable B2C subscription products for the US market across SaaS, AI-powered solutions, and consumer web and mobile applications.

Each product operates as an independent business with its own product, engineering, and growth teams. The company moves fast, relies on data, and focuses on building sustainable growth engines rather than chasing short-term wins.

The role

Our client is looking for a senior User Acquisition leader with deep Google Ads and Bing expertise to build and lead their paid acquisition function.

This is a highly strategic role for someone who understands not only how to run Google Ads and Bing campaigns, but how to build scalable acquisition systems, develop processes, grow a team, and make high-impact decisions across multiple products.

The founder is deeply hands-on in performance marketing and currently manages advertising personally. This role is being created specifically to build the PPC function and team from the ground up alongside the founder, taking full ownership of the future PPC organization while working closely with experienced product and company leadership.

What you'll own

• Define and execute the long-term paid acquisition strategy across multiple B2C subscription products

• Scale Google Ads and Bing as the primary acquisition channels while maintaining strong unit economics

• Manage large acquisition budgets and continuously improve marketing efficiency

• Build the PPC team, processes, reporting, and operational foundations from the ground up

• Identify new growth opportunities, audiences, and acquisition strategies

• Lead experimentation across campaigns, landing pages, messaging, and conversion funnels

• Partner closely with Product, Analytics, Design, and Leadership to improve acquisition performance

• Develop forecasting models, reporting frameworks, and scalable decision-making processes

• Continuously optimize key business metrics including CAC, CPL, CPA, ROAS, ROMI, LTV, and overall acquisition efficiency

We're looking for someone who (must-have)

• Has 5+ years of experience leading performance marketing or user acquisition for B2C digital products

• Has experience in high-growth B2C SaaS, AI-powered, or consumer subscription businesses

• Has deep hands-on expertise with Google Ads (and ideally Bing) and understands these platforms beyond their documentation

• Knows the complexities of Google Ads account management, compliance, policies, unwritten platform rules, attribution, and large-scale optimization

• Has managed significant acquisition budgets with clear business ownership

• Has experience growing subscription-based or recurring revenue products, ideally for the US market

• Thinks strategically while remaining comfortable diving into campaign-level details when needed

• Has built or significantly scaled PPC teams and processes

• Is proficient in Excel / Google Sheets / SQL and comfortable working with large data sets, analytics, experimentation, and forecasting

• Enjoys working in fast-moving environments where ownership and initiative matter

• Communicates fluently in English

Nice to have

• Background in performance-driven companies in the subscription / mobile app space

• Experience launching or scaling multiple products simultaneously

• Curiosity for testing new acquisition channels and growth opportunities

If you're excited by building systems, scaling profitable growth, and shaping the future of user acquisition in a fast-growing product company, we'd love to hear from you.