This role will support the business by managing customer lifecycle marketing, retention activity, email and SMS automation, and database growth across e-commerce, retail, and customer channels. This position will focus on increasing customer lifetime value, repeat purchase rates, attributed revenue, customer engagement, and list growth through CRM strategy, Klaviyo or Omnisend campaigns, automated flows, segmentation, personalisation, and brand-aligned retention activity.
- Own the end-to-end planning, execution, optimisation, and reporting of CRM email and SMS campaigns, automated flows, and lifecycle marketing across e-commerce and retail channels.
- Design and manage full customer journeys including lead capture, welcome, post-purchase, loyalty, repeat purchase, win-back, and re-engagement flows to drive retention and customer lifetime value.
- Create and optimise CRM campaigns aligned with key Australian retail and e-commerce events, including Click Frenzy, EOFY, Boxing Day, seasonal campaigns, product launches, and promotional activity.
- Develop and execute CRM and retention strategies focused on increasing customer lifetime value, repeat purchase rate, engagement, and attributed revenue using data-driven insights.
- Build and optimise customer segmentation strategies based on behavioural, transactional, engagement, acquisition, lifecycle stage, and customer value data for targeted messaging.
- Manage CRM automation including flow logic, triggers, conditional splits, dynamic content, A/B testing, personalisation, and performance optimisation across email and SMS.
- Write clear, warm, and conversion-focused CRM copy for campaigns, SMS, subject lines, preview text, CTAs, and lifecycle messaging while maintaining brand alignment.
- Oversee CRM reporting, deliverability, list hygiene, database growth initiatives, system integrations (e.g., Shopify, Reviews.io), and collaborate cross-functionally with internal teams to support commercial goals.
Requirements
- Bachelor’s degree in Marketing, Business, Commerce, Communications, Digital Marketing, Data Analytics, or related field preferred.
- At least 3–5+ years’ experience in CRM, lifecycle, retention, or email marketing roles in e-commerce or similar industries.
- Mid to senior-level CRM experience with the ability to independently develop CRM strategies, optimisation plans, and performance improvement recommendations.
- Expert-level experience in Klaviyo or Omnisend, including flows, segmentation, automation, SMS marketing, A/B testing, deliverability, reporting, and campaign optimisation.
- Strong understanding of customer lifecycle marketing, retention strategy, RFM modelling, churn reduction, database hygiene, and customer lifetime value growth.
- Strong understanding of the Australian consumer mindset and key retail events, including Click Frenzy, EOFY, Boxing Day, seasonal retail activity, and promotional trading periods.
- Experience integrating CRM platforms with Shopify, Reviews.io, loyalty systems, customer service tools, POS systems, and other e-commerce platforms.
- Strong copywriting skills for email and SMS, including subject lines, preview text, CTAs, and conversion-focused lifecycle and campaign messaging aligned with brand tone.
- Strong analytical capability with experience in CRM reporting, KPIs, Shopify/Google Analytics, A/B testing, and performance optimisation in fast-paced e-commerce or consumer brand environments.
Benefits
Why Join Twoconnect?
We offer more than just a job — we offer a supportive and rewarding career experience. Here’s what you can expect from this opportunity:
- Work from home
- Mon - Fri: 7:00 AM – 4:00 PM PHT (adjustments will be made for daylight saving time)
- HMO with 2 free dependents and medical reimbursements
- Government-mandated benefits
- Opportunities to work with leading companies in Australia and beyond
- Training programmes for career development
- Engaging company outings, team activities and wellness sessions
- Supportive, inclusive culture
- Dedicated managers focused on your growth and success
Twoconnect connects highly skilled Filipino professionals with established companies in Australia, New Zealand, the United States, the United Kingdom and Europe, providing direct access to global careers and long-term opportunities.
We offer competitive pay and benefits, additional entitlements and structured career development programs that make employment both financially rewarding and professionally sustainable.
Our industry-leading retention rate demonstrates our commitment to a people-first culture that prioritizes stability, growth and genuine care for every employee.
Twoconnect is an equal opportunity employer. We value cultural diversity and foster an inclusive workplace where every employee is respected and supported as part of a growing global team.
