Area Manager

About Us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.

Our Sales team ensures our machines are presented in an appropriate and consistent way that is recognisably Dyson, to clearly explain our technology and create the right customer experience. This builds our reputation and enables the team to deliver long-term sales strategies and plans, while recognising and taking advantage of shorter-term opportunities.

Our Field Sales team are based in various locations across Australia and New Zealand. They are the eyes, ears and face of our wider sales team, managing the relationships at a store level within our retail partners in a defined area.

About the Role

Forming part of the Australian Sales team, Area Managers are responsible for the commercial success of an Area including the output from Dyson Experts and Stylists that work within that Area. The aim of the role is to grow market share and unit sell-out through exceptional customer service and commercial focus. Experts and Stylists are a national team of sales professionals, driving sell-out and building brand advocacy within our retailers by demonstrating Dyson products.

Area Managers have responsibility for compliance within our retail partners’ stores and building further awareness of the Dyson brand across all our categories. They are responsible for developing and executing strategic sales plans and activities to grow sales volume, value and Dyson market share within a defined Area.

You will build and manage the relationships with our retailers, in order to create a true Dyson customer experience within their retail space and will work closely with our National Account Managers, Marketing and Finance teams to ensure Dyson’s sales strategy is delivered in your area.

Our Area Managers do require a degree of flexibility to meet customer expectations and this will include weekend work and some evening events which may require you to stay away from home. 

This role will cover the South/East Melbourne and Victoria regions.

Main responsibilities include but not limited to:-

• Proactively drive sales growth, market share, and unit sell-out within a defined area

• Lead, coach, and develop Dyson Experts and Stylists to achieve and exceed weekly, monthly, and quarterly sales targets

• Build and manage strong relationships with retail partners, store managers, JVPs, and franchisees to create an exceptional Dyson customer experience

• Develop and execute strategic sales plans and activities at the store and area level

• Conduct robust business discussions with vendors, leveraging market intelligence, sales data, and Dyson marketing plans

• Analyse and interpret sales drivers to optimise visit frequency and account activity

• Take the lead in developing and delivering inspiring and innovative training and vendor events, demonstrating clear ROI

• Maintain active knowledge of all Dyson products, new product developments, competitor machines, and market intelligence to effectively communicate the Dyson difference

• Ensure compliance across the Dyson range within retail partners' stores

• Provide detailed weekly feedback on team and store performance to the Field and Retail Sales Manager, including key drivers, enablers, and inhibitors

• Promote and demonstrate Dyson behaviours, ensuring adherence to Dyson policies and health and safety procedures

About You

To be successful in this role, you will be a results-driven sales professional with a proven track record in driving sales growth and leading multi-site teams. You'll excel at building strong relationships with retailers and coaching your team to exceed targets. Adaptable and autonomous, you thrive in a fast-paced environment, capable of analysing data to inform strategic sales initiatives. Flexibility for weekend and evening work, along with travel, is essential.

Previous skills & experience:-

• Demonstrable sales success in a Field Sales role

• Experience leading a remote sales team

• Strong experience with customer negotiations and influencing commercial outcomes

• Budget control and can demonstrate financial expertise

• Written & verbal skills with the ability to communicate at all levels of the business

Benefits

Outside of a competitive salary, our team members receive generous product discounts, additional paid annual leave, a generous, above market parental leave scheme and ongoing learning and development opportunities.

At Dyson, our people are at the heart of everything we do. We value you bringing yourself to work and we want to deliver an employee experience that matches the quality we give to our customers.

We have a vibrant and diverse culture that is geared towards recognition and realising ambition. You'll have regular social activities to take part in and you'll work with a fantastic team of people every day.

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.