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Product Counsel

Instacart

Role overview

Qualifications

  • J.D. from a top-tier law school with active bar membership in at least one U.S. state
  • 5+ years of legal experience at a leading law firm or in-house legal department
  • Familiarity with legal issues in Internet and e-commerce spaces (copyright, privacy, advertising, payments, SaaS)
  • Ability to provide clear, concise legal advice and drive results cross-functionally

Responsibilities

  • Serve as the strategic legal partner for product teams launching in new international markets
  • Ensure legal requirements are synthesized into clear, actionable guidance for product, engineering, and design teams
  • Identify leverage points and introduce AI-assisted workflows to improve legal processes
  • Proactively manage Instacart's exposure across consumer protection, payments, privacy, and commercial compliance

About the company

Instacart logo

Instacart

E-commerce & Online Marketplaces

Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,200 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 80,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com.

Company details

Company typeLarge
IndustryE-commerce & Online Marketplaces
Company size1001 - 5000

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Job description

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Why this role is on the menu

Instacart's product portfolio is expanding rapidly — into new international markets, physical hardware like Caper carts, and retailer-facing platforms like Storefront Pro. Without a dedicated attorney embedded in these initiatives, legal complexity becomes a bottleneck that slows product teams down. We’re hiring a Product Counsel to serve as the strategic legal partner who keeps momentum high while navigating complex and evolving regulatory landscapes. This role sits at the intersection of law, technology, and e-commerce, and the person who fills it will have direct impact on how Instacart’s most ambitious bets come to life.

 

What you’ll cook up in your first year

  • Product teams launching in new international markets have a trusted legal partner who cleared the path — jurisdiction-specific risks identified early, with scalable compliance frameworks that don’t need to be rebuilt for each new market.
  • Caper cart and Storefront Pro initiatives ship with confidence because legal requirements are synthesized into clear, actionable guidance that product, engineering, and design teams can act on — not walls they have to work around.
  • Cross-functional legal processes are measurably more efficient — you’ve identified leverage points, introduced AI-assisted workflows, and reduced time-to-answer for recurring legal questions across Product, BD, and Operations.
  • Instacart’s exposure across consumer protection, payments, privacy, and commercial compliance is well-mapped and proactively managed, with documented risk frameworks and clear escalation paths.
  • Business partners across the company describe Legal as an enabler, not a gatekeeper — and you’re the reason why.

 

The secret ingredients we’re looking for

Must-have pantry staples (Minimum Qualifications)

  • J.D. from a top-tier law school with active bar membership in at least one U.S. state
  • 5+ years of legal experience at a leading law firm or in-house legal department
  • Familiarity with legal issues in Internet and e-commerce spaces (copyright, privacy, advertising, payments, SaaS)
  • Ability to provide clear, concise legal advice and drive results cross-functionally
  • Proven ability to manage competing priorities across multiple teams in a fast-paced environment
  • Comfort working with AI tools to drive efficiency and streamline legal processes

 

Optional garnishes (Preferred Qualifications)

  • In-house experience at a tech company or retailer, directly or via secondment
  • Experience with technology platforms
  • Background in corporate, pharmaceutical, alcohol, or privacy/data security law (including GDPR and US-EU Privacy Shield)

#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN
$185,000—$195,000 CAD

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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