Altra: Field Service Representative – Richmond

The Altra Field Service Representative (FSR) is a motivated self-starter responsible for executing seasonal go-to-market and service strategies across the Virginia Region. This role drives brand growth, awareness, and sell-through by delivering impactful retail support, community engagement, and field activations.

The FSR partners closely with Sales Representatives, specialty retail accounts, and cross-functional teams to execute activation plans and strengthen Altra’s presence in the market. This position reports to the Regional Field Service Manager.

While this position is fully remote, the ideal candidate for this role will reside in the great Richmond area to better support their client base. This role requires frequent travel within the assigned territory, including attendance at consumer events, races, and expos, and may require evening and weekend work

Let’s break down that day-in-the-life a bit more. 

Retail & Territory Execution

• Support retail partners through in-person store visits, product demos, and sales floor engagement

• Deliver clear, engaging product presentations to educate and motivate retail staff and consumers

• Implement merchandising and promotional activations using product and point-of-purchase materials

• Execute all in-field activities in alignment with seasonal go-to-market strategies and sales priorities

Community & Brand Engagement

• Build excitement and awareness for Altra by engaging retail and community partners

• Represent Altra at local and select national events, races, and expos

• Support consumer trial and education through community activations and experiential opportunities

• Foster meaningful, long-term relationships that drive advocacy and repeat sell-through

Collaboration & Strategic Partnership

• Partner with Sales Representatives to develop and execute effective service plans for the territory

• Collaborate with Field Service teammates to design and deliver impactful education initiatives and activations

• Serve as the “eyes and ears” of the business by gathering and sharing insights on product performance, competitor activity, and industry trends

Operational Excellence

• Complete detailed, accurate, and timely activity reporting via designated tools (e.g., Repsly)

• Maintain organization, readiness, and professional presentation of all field assets and demo footwear

• Manage travel, expenses, promotional materials, and product seeding with fiscal responsibility

• Consistently meet deadlines for projects, reports, and action items

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The foundation skills you will need in this position are: 

• Familiarity with the Altra product line
• Experience fitting and selling technical footwear
• Strong time management, planning, and organizational skills
• Excellent written and verbal communication skills
• Ability to work independently while collaborating effectively with a team
• Proficiency in Microsoft applications (including Outlook)
• Self-motivated, proactive, and driven to take initiative
• Reliable transportation
• Bachelor’s degree or related experience in Marketing, Sales, Business, Kinesiology, or related field preferred

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Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.