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Digital Marketing Coordinator (PPC & SEO)

Role overview

Qualifications

  • Bachelor’s degree or MBO+/HBO level in Marketing, Communications, Business, or related field preferred.
  • 1-3+ years of experience in a digital marketing related role required.
  • 2+ years of SEO and/or PPC experience required.
  • Familiarity with Google Ads and/or paid social media platforms (e.g., LinkedIn, Meta) required.

Responsibilities

  • Support execution of integrated digital marketing campaigns across PPC, SEO, social media, and email.
  • Support the setup, monitoring, and optimization of PPC campaigns (Google Ads).
  • Conduct keyword research to identify high-impact opportunities aligned with portfolio and campaign priorities.
  • Support with the tracking, analyzing and reporting of performance across channels using tools such as Google Analytics 4.

About the company

Epredia logo

Epredia

Medical Diagnostics & Laboratories

Every second of every hour of every day, 44 of our products are employed in the battle against cancer. Customers put their trust in Epredia over a billion times every year. Epredia was established in July 2019 through an acquisition by PHC Group from Thermo Fisher Scientific. Powered by trusted brands such as Shandon, Microm, Menzel Gläser and Richard-Allan Scientific, Epredia has a wide breadth of solutions that have and will continue to transform the anatomical pathology market. Today, we’re a global precision cancer diagnostics company working to improve patient outcomes by providing groundbreaking technologies. Since our humble beginnings in 1937, every product developed has been impacted by generations of employees who are committed to improving lives by enabling pathologists through enhancing precision cancer diagnostics. Find out how you can improve lives while advancing your career at #Epredia by visiting epredia.com/careers. #WhatWeDoMatters

Company details

Company typeLarge
IndustryMedical Diagnostics & Laboratories
Company size1001 - 5000

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Job description

Be a part of a global team where what we do matters! At Epredia, we recognize that our talented employees are vital to our success. Our team is dedicated, our work is rewarding – both personally and professionally – because what we do matters.  

 

We seek talented individuals who will contribute to and thrive in our collaborative, diverse, fast-paced environment while demonstrating a commitment to our core values, People, Customer, Results, Continuous Learning, and Innovation.  

 

People – We win as a team.  

Customer – We deliver customer-centric solutions.  

Continuous Learning – We learn and always aim to be better.  

Innovation – We innovate every day.  

Results – Results matter for all of us. 

Job Title: Digital Marketing Coordinator (PPC & SEO)

Who you are: You have energy and drive in abundance, a passion for serving our customers and possess a growth mindset and love of continuous learning, with an appreciation for diverse perspectives and helping others win. 

Position Overview: Our values reinforce our culture of collaboration, growth mindset, and how we serve our customers. 

  • This role is designed to support the development, optimization, and execution of integrated digital marketing activities across paid media, SEO, content, social media, and email marketing.
  • You will work closely with the Senior Global Digital Marketing Manager and Digital Marketing Specialist to help strengthen Epredia’s online visibility, discoverability, and engagement across global markets.
  • You will gain hands-on experience across multiple digital channels. The role is ideal for a candidate looking to grow their career in digital marketing and expand their skillset. 

Location: Remote, UK-based. The ideal candidate is based within the greater London area.  

What you will do:  

Campaign & Channel Execution Support

  • Support execution of integrated digital marketing campaigns across PPC, SEO, social media, and email, assisting in campaign planning, timelines, and coordination of deliverables.

Paid Media

  • Support the setup, monitoring, and optimization of PPC campaigns (Google Ads).
  • Assist with paid social media campaign execution (e.g., LinkedIn, Meta).
  • Support in the creation of high-quality PPC landing pages to improve conversion performance.

SEO Support

  • Perform regular website audits and crawls to identify and resolve SEO issues.
  • Support link-building initiatives to improve domain authority and search rankings.

Content & Asset Management

  • Conduct keyword research to identify high-impact opportunities aligned with portfolio and campaign priorities.
  • Support in writing, creating and optimizing high-quality website pages, landing pages, and resource content for on-page SEO (metadata, internal linking, content structure, etc.).
  • Support content development for omnichannel campaigns, including email marketing, social media, and ad copy.
  • Create or coordinate basic visual assets (graphics) aligned with brand guidelines.

Analytics & Performance Tracking

  • Support with the tracking, analyzing and reporting of performance across channels using tools such as Google Analytics 4 and Google Tag Manager.
  • Help ensure accurate campaign tracking, including UTM tagging.
  • Assist in maintaining dashboards and compiling performance reports.
  • Assist in market research and competitive analysis.

Qualifications & Skills:  

  • Bachelor’s degree or MBO+/HBO level in Marketing, Communications, Business, or related field preferred.
  • 1-3+ years of experience in a digital marketing related role required.
  • 2+ years of SEO and/or PPC experience required.
  • Familiarity with Google Ads and/or paid social media platforms (e.g., LinkedIn, Meta) required.
  • Experience using SEO tools (e.g., SERanking, Screaming Frog, Google Search Console) and performing keyword research preferred.
  • Familiarity with CMS platforms and landing page optimization (e.g., Optimizely, WordPress) preferred.
  • Familiarity with CRM tools (e.g. Salesforce) preferred.
  • Experience in B2B, life sciences, healthcare, or diagnostics is a plus.

#LI-JB1

TO ALL RECRUITMENT AGENCIES:  Epredia does not accept unsolicited third-party resumes.
 

Building an Inclusive Culture: We are a company that brings the best people together and leverages their varying backgrounds, ideas, and points of view to invent on behalf of all customers. We are committed to equal employment opportunity for all individuals, without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability, medical condition, veteran status, marital status, pregnancy, sexual orientation, gender identity, genetic information or any other protected classes which may exist under applicable federal, state or local law.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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