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Retail Marketing Manager

Role overview

Qualifications

  • Experience in retail, field, or brand marketing with a customer-first mindset
  • Strong organizational skills with the ability to manage multiple projects and priorities
  • Excellent written and verbal communication skills with a collaborative approach
  • Creative thinker with experience in content creation, promotions, and community engagement

Responsibilities

  • Drive local marketing initiatives that increase brand awareness, customer engagement, and store traffic
  • Partner with Market Directors and General Managers to execute promotions, vendor activations, and sales-driving campaigns
  • Plan and support community events, in-store pop-ups, sponsorships, and other local marketing opportunities
  • Create and manage content for local social media channels, the Liberty website, and customer communications

About the company

Holistic Industries logo

Holistic Industries

Cannabis & Hemp

Holistic Industries is building a great place to work, shop and invest in cannabis. Our mission-to provide patients and customers with the highest quality, safest cannabis medicine possible. Scaling from a seed of inspiration in 2011, Holistic Industries is now one of the largest, fastest growing private Multi-State Operators in the country. We have one of the most seasoned teams in the industry and a budding "Greenhouse of Brands". Our company develops and offers a wide range of proprietary strains that increase desired cannabinoids such as CBD. These high CBD strains have become our foundation for growing, packaging, and selling the best cannabis in our markets. We're committed to harvesting and crafting industry-leading strains, consumer brands, and medical-grade products based on the most progressive science in cannabis. Holistic Industries has a unique model and approach that enables it to win licenses, scale operations and introduce national brands successfully in highly regulated markets. The company has proven to be responsible stewards of capital since its inception by sourcing licenses on merit rather than simply acquiring them on the open market. A "GREENHOUSE OF BRANDS" beginning with our flagship retail and wholesale brand, Liberty Cannabis, we continue to prove our ability to launch new brands from scratch and attract noteworthy partners. We are deeply and actively committed to the communities we serve; our efforts under Liberty Cannabis Cares are focused on four pillars: Social Equity, Diversity, Community, and Cannabis Literacy.Our team includes the nation’s most knowledgeable experts in cultivation and dispensing, with professionals who are top of their fields in medical professions, security, agriculture, real estate, and the legal distribution of other highly controlled substances. We're a team of best-in-class executives and staff in and outside the industry who share a passion for advancing cannabis products and retail experience at scale

Company details

Company typeSME
IndustryCannabis & Hemp
Company size501 - 1000

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Job description

 Role: Retail Marketing Manager 

Location: Remote based out of Ohio

 

 The Retail Marketing Manager supports Liberty's retail locations by helping drive store traffic, increase brand awareness, and create meaningful connections with our customers and local communities. You'll partner with Market Directors, General Managers, and cross-functional teams to execute marketing campaigns, support promotions and events, manage local content, and ensure our stores are set up for success. This is a great role for someone who enjoys a mix of creativity, organization, and hands-on execution in a fast-paced environment.

We are Growers, We are Wholesalers, We are Producers, We Are Budtenders, We are Retailers, We are Partners, and We are Hiring

 

Your Impact

  • Drive local marketing initiatives that increase brand awareness, customer engagement, and store traffic.
  • Partner with Market Directors and General Managers to execute promotions, vendor activations, and sales-driving campaigns.
  • Plan and support community events, in-store pop-ups, sponsorships, and other local marketing opportunities.
  • Create and manage content for local social media channels, the Liberty website, and customer communications.
  • Coordinate marketing assets, promotional materials, and merchandising initiatives to ensure consistent brand execution.
  • Support new product launches, online menu accuracy, and in-store marketing efforts through cross-functional collaboration.
  • Monitor market trends, customer feedback, and competitor activity to identify opportunities for growth and enhance the customer experience.

Your Strengths

  • Experience in retail, field, or brand marketing with a customer-first mindset.
  • Strong organizational skills with the ability to manage multiple projects and priorities.
  • Excellent written and verbal communication skills with a collaborative approach.
  • Creative thinker with experience in content creation, promotions, and community engagement.
  • Ability to build strong relationships with cross-functional teams, vendors, and local partners.
  • Detail-oriented with a focus on execution, problem-solving, and delivering high-quality work.
  • Proficiency with Microsoft Office; experience with METRC and the cannabis industry is a plus.
 

 

 

If we are EMPATHETIC, HONORABLE & ACCOUNTABLE

And we grow ourselves and business with GRIT then we will be

CHAMPIONS OF CANNABIS

Why Join Us:

Holistic Industries offers a comprehensive benefits package, including competitive base pay, medical, dental, and vision coverage. We also offer a team member discount in our stores, a Health Savings Account, pet insurance, and a 401(K) with a company match. Additional benefits include company-paid short term and long-term disability, life and AD&D insurance and mental health and urgent care services. Team Members can also take advantage of our referral program and generous paid time off (PTO).

 

 

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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