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Director, Cardiometabolic Health Product Marketing

Role overview

Qualifications

  • 10+ years experience in B2B marketing, including 5+ years in Healthcare Life Sciences
  • 3+ years of experience directly managing and developing marketing talent
  • Demonstrated product marketing craft, including buyer research and insights
  • Bachelor’s degree in a related field

Responsibilities

  • Drive strategy across the cardiometabolic product suite including new product launches
  • Lead a team of product marketers and partner with product, clinical, and commercial teams
  • Own positioning, GTM strategy, and sales enablement across all stakeholder audiences
  • Support large cardiometabolic opportunities with sales pitches and training materials

About the company

Omada Health logo

Omada Health

Digital Health & Health Tech

Omada Health is a virtual-first, integrated care provider. We combine the latest clinical protocols with breakthrough behavior science to make it possible for people with chronic conditions to achieve long-term improvements in their health. Working with over 1,600 enterprise customers – including Fortune 500 and small- and medium-sized employers, health plans, and health systems – Omada delivers personalized interventions for diabetes prevention and weight management, diabetes, hypertension, musculoskeletal issues and behavioral health. Our virtual care programs are clinically supported and evidence-based, and the results have been published in multiple peer-reviewed journals. We build programs that employees don’t just try, but stick with – resulting in reduced healthcare costs that deliver long term changes in health behavior and increased ROI. We're especially proud of the clinical results we deliver and the way we leverage technology to amplify and extend the influence of our real human care teams - from health coaches to clinical specialists. Omada has enrolled more than half a million members across all 50 states. Our partners include major employers across the country, including Costco and Iron Mountain, as well as leading health plans, such as Cigna and Kaiser.

Company details

Company typeSME
IndustryDigital Health & Health Tech
Company size201 - 500

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Job description

Omada Health is on a mission to bend the curve of chronic disease.

Job overview:

Omada Health is looking for an experienced product marketing leader to drive strategy across our full cardiometabolic suite - including diabetes, hypertension, prediabetes, weight management, cholesterol and GLP-1 programs - with an emphasis on new products coming to market. You will lead a team of 2-3 product marketers and partner across product, clinical and commercial teams to synthesize market feedback, understand our business buyers and their buying process and shape the go-to-market process. This individual will be a strategic thinker, a skilled storyteller and experienced cross-functional operator. You will own positioning, GTM strategy and sales enablement across all stakeholder audiences serving as the subject matter expert who helps widen the gap between Omada and our competitors and ensures the successful launch of new offerings.

About you:

  • 10+ years experience in B2B marketing, including 5+ years in Healthcare & Life Sciences (pharma, health plan, PBM, or virtual care/digital health preferred)
  • 3+ years of experience directly managing and developing marketing talent, with a track record of building and leading high performing teams
  • Demonstrated product marketing craft: buyer research and insights, messaging and positioning, GTM planning, product launches, sales enablement, and content marketing
  • Proven ability to deliver high-quality content including presentations, product guides, web content and other assets that support sales enablement
  • Experience creating KPIs and measurement plans to monitor marketing execution.
  • Ability to inspire, influence and communicate across all levels of management while managing multiple priorities in a fast-paced, high-growth environment
  • Bachelor’s degree in a related field

Your impact:

Omada is at an inflection point. We are growing high double digits and expect to accelerate. To get there, we need commercial experts, highly engaged teams, and a one-team mindset. As the Director, Cardiometabolic Product Marketing, you’ve got an exciting job to lead the following critical efforts:

Go-to-Market (GTM) Strategy Development

  • Partner with cardiometabolic product and commercial leadership on portfolio strategy and GTM planning, with priority on new product launches. 
  • Be the voice of the customer for R&D and commercial teams, using insights gathered from research, data, marketing intelligence, and customer and member needs.
  • Help shape product and go-to-market road maps based on market gaps, competitive intelligence, and customer and member needs across the cardiometabolic portfolio. 
  • Clearly define and articulate our competitive position for our cardiometabolic suite and each new product entering the market.  
  • Lead packaging and pricing for our cardiometabolic products - including go-to-market packaging for new offerings to ensure alignment with the market.

Program Evolution & Launches

  • Own the positioning and messaging across the cardiometabolic suite, ensuring an integrated portfolio narrative and clear differentiation for new products. 
  • Lead end-to-end GTM launches for new cardiometabolic products, from pre-launch readiness through launch execution and post-launch optimization. 
  • Partner with Clinical Team and Thought Leadership teams on cardiometabolic evidence generation, reports, and thought leadership planning and messaging 
  • Create a variety of marketing assets such as web landing pages, videos, presentations, ad copy, FAQs, and one pagers to drive business growth.

Sales Enablement

  • Support large cardiometabolic opportunities with sales pitches, sales deck support, demos, and partner with Customer Effectiveness team on training sessions and materials for the cardiometabolic portfolio.
  • Act as the primary product marketing POC for the cardiometabolic suite with Omada stakeholders (eg, commercial, product, clinical).

Team Leadership

  • Lead, mentor, and develop a team of senior product marketers, setting clear priorities, providing regular feedback, and creating growth pathways aligned to business needs.
  • Build a high‑performing, collaborative PMM culture that emphasizes ownership, proactivity, and accountability for outcomes across product lines and go‑to‑market motions.
  • Provide day‑to‑day direction and coaching to ensure the team operates effectively with cross‑functional partners and delivers on shared goals.
  • Establish operating rhythms, standards, and best practices for the PMM team (e.g., planning cadences, launch templates, review processes) to improve consistency, quality, and speed of execution.

Benefits:

  • Competitive salary with generous annual cash bonus
  • Equity grants
  • Remote first work from home culture
  • Flexible Time Off to help you rest, recharge, and connect with loved ones
  • Generous parental leave
  • Health, dental, and vision insurance (and above market employer contributions)
  • 401k retirement savings plan
  • Lifestyle Spending Account (LSA)
  • Mental Health Support Solutions
  • ...and more!

It takes a village to change health care. As we build together toward our mission, we strive to embody the following values in our day-to-day work. We hope these hold meaning for you as well as you consider Omada!

  • Cultivate Trust. We listen closely and we operate with kindness. We provide respectful and candid feedback to each other.
  • Seek Context. We ask to understand and we build connections. We do our research up front to move faster down the road.
  • Act Boldly. We innovate daily to solve problems, improve processes, and find new opportunities for our members and customers.
  • Deliver Results. We reward impact above output. We set a high bar, we’re not afraid to fail, and we take pride in our work.
  • Succeed Together. We prioritize Omada’s progress above team or individual. We have fun as we get stuff done, and we celebrate together. 
  • Remember Why We’re Here. We push through the challenges of changing health care because we know the destination is worth it.

About Omada Health: Omada Health (Nasdaq: OMDA) is reverse engineering the way healthcare is delivered in America, putting the space between doctor visits–where health is won or lost–at the center of care. Today's healthcare system poorly serves chronic conditions that require ongoing support outside of the exam room, like obesity, diabetes, hypertension, cholesterol, and musculoskeletal conditions. Omada’s virtual-first model combines human-led care teams, connected devices, and AI-enabled technology to deliver personalized care at scale, including support for GLP-1 therapy. Omada has served more than two million members since launch across 2,000+ employers, health plans, pharmacy benefit managers, and health systems. Learn more at omadahealth.com.

Omada is thrilled to share that we’ve been certified as a Great Place to Work! Please click here for more information.

We carefully hire the best talent we can find, which means actively seeking diversity of beliefs, backgrounds, education, and ways of thinking. We strive to build an inclusive culture where differences are celebrated and leveraged to inform better design and business decisions. Omada is proud to be an equal opportunity workplace and affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.

Below is a summary of salary ranges for this role in the following geographies:

California, New York State and Washington State Base Compensation Ranges: $194,120 - $242,650*, Colorado Base Compensation Ranges: $185,680 - $232,100*. Other states may vary.

This role is also eligible for participation in annual cash bonus and equity grants. 

*The actual offer, including the compensation package, is determined based on multiple factors, such as the candidate's skills and experience, and other business considerations.

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Marcus Rivera

Chief Revenue Officer

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