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Growth Marketing Retention Lead

Role overview

Qualifications

  • Experience in retention marketing
  • Strong analytical skills
  • Proficiency in data analysis tools
  • Experience with email, SMS, and push notification campaigns

Responsibilities

  • Own the retention strategy across Email, SMS, Push Notifications and Loyalty
  • Improve key business metrics including Repurchase Rate, Customer Lifetime Value (LTV), Purchase Frequency, Gross Revenue, Gross Margin, and NPS
  • Design, prioritize and execute experimentation roadmaps for campaigns, lifecycle automations and customer journeys
  • Monitor channel performance and optimize CTR, CVR, unsubscribe rates and engagement metrics

About the company

Trafilea Tech E-commerce Group logo

Trafilea Tech E-commerce Group

E-commerce & Online Marketplaces

Trafilea is a global group building life-changing ecommerce brands that transform the digital landscape. We are a remote data-driven team of ambitious doers, passionate marketers, and tech innovators with the instincts and energy to transform the world as we know it.

Company details

Company typeScaleup
IndustryE-commerce & Online Marketplaces
Company size201 - 500

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Job description

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

πŸš€ We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

πŸ“ˆ We test fast, grow fast, and help you do the same.

🀝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

Job Responsibilities

  • Own the retention strategy across Email, SMS, Push Notifications and Loyalty.

  • Improve key business metrics including Repurchase Rate, Customer Lifetime Value (LTV), Purchase Frequency, Gross Revenue, Gross Margin, and NPS.

  • Design, prioritize and execute experimentation roadmaps for campaigns, lifecycle automations and customer journeys.

  • Build customer segmentation strategies using behavioral, transactional and engagement data.

  • Develop lifecycle communication strategies for different customer segments and markets.

  • Monitor channel performance and optimize CTR, CVR, unsubscribe rates and engagement metrics.

  • Lead retention planning within major marketing campaigns, ensuring a consistent omnichannel customer experience.

  • Partner with Data Science to identify new segmentation opportunities and predictive models.

  • Collaborate with Creative teams to continuously improve messaging performance.

  • Own retention calendars, communication frequency and channel orchestration.

  • Evaluate new retention technologies and automation opportunities to improve scalability.

  • Present insights, recommendations and business impact to stakeholders

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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