PPC Specialist - Remote - Colombia

We are on the lookout for a highly competent and driven PPC Specialist to bolster our dynamic team. This crucial role focuses on creating and managing effective online advertising campaigns that not only meet our objectives but also maximize our ROI.

Key Responsibilities:

• Campaign Creation and Management: Design, execute, and manage PPC campaigns across various platforms, including Google Ads, Facebook Ads, and Bing Ads.
• Keyword Research: Conduct thorough keyword research to drive targeted traffic, utilizing industry-leading tools and methodologies.
• Budget Management: Allocate and adjust budgets efficiently to maximize campaign results.
• Performance Analysis: Monitor campaign performance using tools like Google Analytics, ensuring optimal ROI.
• Ad Copywriting: Craft compelling and optimized ad copies that resonate with the target audience.
• Trend Analysis: Stay updated with the latest trends in PPC advertising, applying innovative strategies to outperform competitors.
• Landing Page Optimization: Work closely with the design and content teams to ensure landing pages are effectively optimized for conversions.
• A/B Testing: Execute tests to ascertain the most effective campaign elements.
• Reporting: Generate and present comprehensive weekly and monthly reports on campaign performance.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in PPC campaign management:
  • 1+ years for Junior roles
  • 3+ years for Semi-Senior roles
  • 5+ years for Senior roles.
• Proficiency in using PPC platforms, especially Google Ads and Facebook Ads.
• Familiarity with analytics tools such as Google Analytics.
• Strong analytical skills with an ability to analyze data, draw conclusions, and develop actionable recommendations.
• Solid understanding of bid management, ad placement, keyword relevance, and quality score.
• Excellent communication skills to collaborate effectively across teams.
• Familiarity with SEO and content marketing strategies would be a plus.

If you're a PPC Specialist passionate about thriving in a dynamic environment, eager to tackle the challenges of digital advertising, and committed to crafting exceptional advertising campaigns, we invite you to join our team. Dive into the exciting world of online marketing and help us shape the future of digital advertising.