Role overview

Qualifications

3-5 years of B2B partner or alliance marketing experience
Proven ability to build and execute joint marketing plans and co-selling initiatives
Strong project management, communication, and stakeholder alignment skills
Analytical thinker who can use data to measure and improve marketing performance

Responsibilities

Develop and execute integrated marketing plans with key GSI partners
Plan and support joint events, webinars, and executive engagements
Develop and manage co-branded assets, including case studies and solution briefs
Manage day-to-day coordination and communication with partners to keep programs running smoothly

Key facts

Remote from: United States
Full time
Marketing Automation Manager
English

Hard skills

Project Management Go-to-Market Strategy Performance Metric Marketing Automation Developmentally Appropriate Practice

Other skills

Analytical Thinking
Collaboration
Communication

About the company

Varonis

Varonis is a pioneer in data security and analytics, fighting a different battle than conventional cybersecurity companies. Varonis focuses on protecting enterprise data: sensitive files and emails; confidential customer, patient, and employee data; financial records; strategic and product plans; and other intellectual property. The Varonis Data Security Platform detects cyber threats from both internal and external actors by analyzing data, account activity, and user behavior; prevents and limits disaster by locking down sensitive and stale data; and efficiently sustains a secure state with automation. Varonis products address additional important use cases including data protection, data governance, Zero Trust, compliance, data privacy, classification, and threat detection and response. Varonis started operations in 2005 and has customers spanning leading firms in the financial services, public, healthcare, industrial, insurance, energy and utilities, technology, consumer and retail, media and entertainment, and education sectors.

Company details

Company typeXLarge

Company size1001 - 5000

Links

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Job description

Description

Marketing Manager, Global Systems Integrator

Description:

We are seeking a talented, experienced, and data-driven Marketer to join our team to support our Global SI partners. In this role, help drive joint business growth with Varonis's global SI partners. This role will focus on building and executing marketing programs with our SI Partners - activating go-to-market plans, building co-branded assets and supporting campaigns that deliver measurable results. The ideal candidate thrives on collaboration and turns strategy into action

What you'll do:

Develop and execute integrated marketing plans with key GSI partners to drive awareness and pipeline for joint offerings.
Plan and support joint events, webinars, and executive engagements that align to GSI go-to-market priorities
Develop and manage co-branded assets (including case studies, solution briefs, and enablement materials) that equip partners to effectively market joint solutions.
Build co-branded assets and content that highlight joint customer success and market differentiation
Manage spend, performance metrics, and ROI reporting
Align closely with Sales and Field Marketing to ensure joint plays are executed and measured effectively
Collaborate with global and regional partner teams to activate go-to-market plans through impactful events, content, and co-marketing initiatives.
Partner with Marketing Operations to measure results and drive continuous improvement.
Manage day-to-day coordination and communication with partners to keep programs running smoothly and on schedule.

WHAT YOU’LL BRING

3-5 years of B2B partner or alliance marketing experience (experience with GSIs strongly preferred)

Proven ability to build and execute joint marketing plans and co-selling initiatives
Experience working cross-functionally with sales, alliances, and marketing leadership
Strong project management, communication, and stakeholder alignment skills

Excellent written and verbal communication skills, with the ability to develop clear, partner-ready materials.
Collaborative mindset with the ability to work across teams and time zones.
Analytical thinker who can use data to measure and improve marketing performance.

Ability to interface with all levels in a sales organization including sales reps, tech consultants, regional managers, and senior leadership.
Knowledge of marketing processes, marketing automation and e-marketing systems; experience with lead scoring and nurturing methodologies is a plus.

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