Creator Marketing Manager, Agency

Remote-based in the US

Overview

GoodPower is a global organization working to unlock the economic potential of decarbonization through research, innovation, strategic communications, and disruptive technology. We focus on advancing more affordable and reliable energy, expanding economic opportunity, strengthening energy security, supporting healthier and more resilient communities, and accelerating the transition to a predictable, secure, modern low-carbon economy.

Operating at the intersection of data, digital media, emerging technology, behavioral research, and public engagement, GoodPower develops and deploys scalable strategies designed to accelerate the adoption of decarbonized technologies and infrastructure—including renewable energy, regenerative agriculture, energy storage, and electric transportation. Our work combines rigorous research and experimentation with advanced communications and innovation capabilities to better understand public attitudes, test effective interventions, and help build the social, economic, and market conditions necessary for large-scale transformation.

GoodPower is at a pivotal stage of organizational growth as we approach completion of the first year of our 2030 Strategic Plan. Over the next five years, we intend to significantly expand our reach, capabilities, and impact—investing deeply in innovation, AI-enabled systems, data and analytics, research and development, and next-generation communications infrastructure to help accelerate the global energy transition and the economic opportunities it creates.

Job Summary

GoodPower's Creator Collective is home to more than 7,000 youth content creators producing short-form video across TikTok, Instagram, and YouTube — to our knowledge, the largest youth climate creator network in the world.

The Creator Marketing Manager will devise and execute large-scale creator marketing campaigns through the Creator Collective, spanning both advocacy and persuasion/educational frameworks. This position is central to GoodPower's strategy of shifting marketing investment away from social media platforms and directly into the hands of our most important stakeholders — young people. The role will channel authentic youth voices to inspire action on the climate emergency across diverse audiences, with particular attention to communities of color.

This is a full-time, fully remote position open to candidates based anywhere in the US. The Creator Marketing Manager will collaborate closely with cross-functional teams through weekly video calls and org-wide staff meetings.

Key Responsibilities

• Manage creators across all phases of content production, from briefing through publication and reporting, leveraging creator aggregator tools to operate at scale

• Build and maintain meaningful relationships with high-reach creators, talent managers, and agencies to position GoodPower as a long-term creative partner

• Conduct community building and outreach within our network of creators, offering resources and skill-share opportunities

• Write briefs and script examples to match brand tone of GoodPower-owned entities

• Partner with the ads team to boost and repurpose creator content for paid digital distribution, including negotiating content usage rights

• Negotiate usage rights on Creator-produced content for ads

• Manage our SMS opt-in pathways, keywords and tracking links/processes to measure the success of creator content

• Work with internal and external research teams on RCTs around the Creator Collective program

• Work closely with the campaign team to ensure that influencer campaigns are compliant with platform, federal, state and local policies.

• Analyze creator work through internal Google Looker dashboards and other reporting tools to surface insights and inform strategy

• Collaborate with and support Creator Marketing Manager, Innovations to incorporate and standardize experimental learnings on platforms such as Twitch and podcasting entities into Creator Collective campaigns

Qualifications

The ideal candidate for this role will be excited to take on a challenge, self-motivated with oodles of initiative and persistence, and have the following experiences and skills sets:

• 2-3 years of experience managing creators or influencers end-to-end. From brief writing and recruitment through content review, publication, and performance reporting

• Hands-on experience with at least one creator aggregator or influencer management platform (e.g., HypeAuditor, Upfluence, Creator IQ, GRIN, or equivalent)

• Ability to analyze creator and campaign performance data (reach, engagement rate, conversion, and audience demographics) and translate findings into actionable recommendations

• Detail-oriented by nature. Catches misconfigurations, copy inconsistencies, and tracking errors before they ship

• Experience conducting or synthesizing comment analysis and sentiment analysis to evaluate audience response and content resonance

• Experience coordinating with paid media or ads teams to boost and repurpose creator content, including negotiating usage rights

• Familiarity with FTC disclosure requirements and platform-specific guidelines for sponsored content

• Strong written communication skills. Capable of drafting clear, on-brand creative briefs and script examples independently

• Exposure to Salesforce or a comparable CRM for managing creator pipelines, outreach tracking, and contact records

Desired Qualifications

• Prior experience working in the nonprofit sector, climate advocacy, clean energy, or environmental justice or demonstrated self-directed knowledge of these spaces

• Existing understanding of the clean energy transition landscape: key policy levers, major players, public narrative dynamics, and the communities most impacted

• An established Rolodex of creator talent, talent managers, or agencies in the climate, sustainability, youth culture, or social impact space.

• Existing relationships with youth-serving organizations, campus networks, or community groups.

• Proficiency with Salesforce for creator/contact pipeline management beyond basic data entry

• Background in advertising or paid media that informs how creator content can be structured for downstream ad use

Deeply integrated throughout this work is an underlying commitment to Justice, Equity, Diversity, and Inclusion. Specifically, as it relates to this role includes engaging in discussion with the Development team around decolonizing wealth, and ensuring donor acknowledgement policies are effectively and equitably applied across donors of all levels.

This description reflects GoodPower’s assignment of essential functions; it does not restrict the tasks that may be assigned. GoodPower retains the right to change or assign other duties to this position at any time. Employees must be able to perform the essential functions of the position satisfactorily. Reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. GoodPower has a zero-tolerance standard for abuse and inappropriate behavior by staff members.
 

Position Details

• Annual salary range: $75,000 - 85,000, commensurate with experience
• Generous benefits include: Medical, Dental, Vision, 403b retirement savings plan, Vacation, Sabbatical, Paid Parental Leave, 2 Floating Holidays, 2 Community Service Floating Holidays, sick time, two weeks of full-staff time off (July 4 week and Christmas-New Years week) and 13 observed holidays
• GoodPower is an equal-opportunity employer that highly values staff diversity
• Location: Remote

GoodPower is an equal-opportunity employer that highly values diversity, equity, and inclusion and views the climate crisis as a social justice crisis. People who identify as Black, Indigenous, and People of Color (BIPOC), people who experience gender oppression, people with disabilities, and people who identify as members of the LGBTQIA+ community are particularly encouraged to apply.