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Senior Performance Marketing Manager

Role overview

Qualifications

  • 4–6 years of marketing experience, with at least 2 years in a B2B tech environment
  • Deep, hands-on experience running paid media campaigns across Google, LinkedIn, Reddit, and other platforms
  • Demonstrated experience with website management and conversion optimization
  • Experience producing and promoting webinars or virtual events

Responsibilities

  • Own paid advertising strategy and execution across Google, LinkedIn, Reddit, and other platforms
  • Continuously test and iterate on ad creative, copy, landing pages, and audience segments to improve conversion rates and lower CAC
  • Manage and continuously improve website performance, including landing pages and conversion rate optimization
  • Track and report on campaign performance, surface insights, and make data-driven recommendations to the team

About the company

MSPbots - Careers logo

MSPbots - Careers

Computer Software / SaaS

MSPbots.ai is a startup robotic process automation (RPA) platform, designed to help IT-managed service providers (MSP) to automate their day to day processes to improve productivity, reduce human errors, and free up employees from mundane and repetitive tasks. We're looking for employees who share the same the same core values and interest in technology. View our website for open job positions today! MISSION: We create and deploy bots that flawlessly automate administrative tasks, shorten processes, and convert data into actionable items so that managed service providers (MSPs) can devote more of their precious resources to creative solutions. VISION: To evolve the workforce of MSPs into a synergistic team of intelligent robots and creative humans who deliver the most effective and creative solutions in the shortest time possible OUR CORE VALUES 1. Do the right thing 2. Be a go-getter 3. Be a creator 4. Have an open mind

Company details

Company typeScaleup
IndustryComputer Software / SaaS
Company size51 - 200

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Job description

We're looking for a Senior Performance Marketing Manager (Paid Ads Focused)!


Do you check your campaign dashboards before your morning coffee? Are you the kind of marketer who can't leave a poorly optimized ad group alone? If paid media is where you do your best work, this role was made for you.


🌐 Work Setup: Remote (Philippines-based only)

πŸŒ™ Work Schedule: 6:00 PM – 3:00 AM Philippine Time


🏒 About the Role 

We're looking for a Senior Performance Marketing Manager with a strong paid media background to join our growing marketing team. You'll lead our paid acquisition efforts across Google, LinkedIn, Reddit, and other platforms while collaborating cross-functionally on launches, enablement, and lifecycle campaigns. This is a hands-on role for someone who lives in ad platforms, knows how to drive pipeline efficiently, and can connect paid performance to broader marketing outcomes. You'll work alongside the marketing teamβ€”complementing each other's strengths to cover the full marketing engine without missing a beat. 


⚠️ Heads up: We specifically need someone with experience marketing AI, automation, or MSP/IT management software. If that's not your background, this role may not be the right fit. 


🎯 What You'll Do

Your core ownershipβ€”Paid Acquisition & Performance Marketing

βœ… Own paid advertising strategy and execution across Google, LinkedIn, Reddit, and other platforms β€” including campaign setup, audience targeting, creative testing, bid management, and budget optimization

βœ… Continuously test and iterate on ad creative, copy, landing pages, and audience segments to improve conversion rates and lower CAC

βœ… Manage and continuously improve website performance, including landing pages, conversion rate optimization, and SEO best practices

βœ… Work within and help evaluate the company's Martech stack β€” HubSpot, Marketo, Salesforce, Google Analytics, and more

βœ… Track and report on campaign performance, surface insights, and make data-driven recommendations to the team


🀝 Collaborate with the team on

πŸ”Ή End-to-end webinar production β€” from promotion and registration flows to post-event follow-up and reporting

πŸ”Ή Go-to-market planning and execution for new product launches β€” including messaging, collateral, and campaign coordination 

πŸ”Ή PLG funnels β€” onboarding email sequences, in-product messaging, and activation campaigns to improve trial conversion and user engagement

πŸ”Ή Sales enablement materials that support a quota-carrying team


πŸ” What We're Looking For

⚠️ Prior experience marketing a technical B2B product. Any of the following counts: AI tools, automation platforms, SaaS products, MSP software, IT management, or cloud/cybersecurity solutions. You don't need all of them; any relevant background qualifies.

βœ… 4–6 years of marketing experience, with at least 2 years in a B2B tech environment

βœ… Deep, hands-on experience running paid media campaigns across Google, LinkedIn, Reddit, and other platforms βœ… Demonstrated experience with website management and conversion optimization

βœ… Experience producing and promoting webinars or virtual events

βœ… Familiarity with product launch processes and cross-functional collaboration

βœ… Experience supporting PLG or self-serve funnels β€” onboarding, activation, or lifecycle campaigns

βœ… Proven ability to create sales enablement materials that support a quota-carrying team

βœ… Proficiency with marketing automation platforms and CRM tools

βœ… Strong analytical skills and comfort working with campaign data and dashboards

βœ… Excellent written communication and project management skills


✨ Nice to Have

πŸ’‘ Experience with ABM (account-based marketing) strategies

πŸ’‘ Familiarity with SEO tools such as Semrush or Ahrefs

πŸ’‘ Experience working in a SaaS or PLG environment

πŸ’‘ Background in marketing AI or automation products 


πŸ› οΈ Tools You'll Work With 

πŸ”Ή AI/Automation Products πŸ”Ή MSP/IT Software πŸ”Ή Google Ads πŸ”Ή LinkedIn Campaign Manager πŸ”Ή Reddit Ads πŸ”Ή HubSpot πŸ”Ή Marketo πŸ”Ή Salesforce πŸ”Ή Google Analytics πŸ”Ή Semrush/Ahrefs 


🏒 About MSPbots 

MSPbots is a US-based AI company that builds intelligent automation tools for Managed Service Providers (MSPs) worldwideβ€”helping IT businesses work smarter by automating workflows, surfacing real-time data, and eliminating manual work. You'll join a lean, high-performing marketing team, work directly with US-based leadership, and have real visibility into the pipeline you help build. 


πŸŽ‰ Benefits & Perks

πŸ’Š HMO Reimbursement β€” $100/month

πŸ›‘οΈ Life Insurance Allowance β€” $20/month

🦷 Dental & Vision Reimbursement β€” Dental ($20/month) + Vision ($4/month)

🌴 15 PTO credits per year (convertible to cash if unused)

πŸ“š Training & Learning Reimbursement β€” up to $30/month

πŸ‡ΊπŸ‡Έ US Holiday Pay

🏠 Remote work flexibility

πŸ“ˆ Opportunities for growth in a fast-moving AI company

🌟 And more


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If you're obsessed with AI, automation, demand generation, and scaling growth through paid acquisition, this is your playground. πŸš€

Apply once. Then go straight to the hiring manager.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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