About HireHawk
HireHawk helps companies build high-performing offshore teams by connecting them with rigorously vetted global talent across Latin America, the Philippines, and South Africa. We go beyond traditional staffing by managing the recruiting, payroll, compliance, and ongoing workforce support needed to build reliable offshore teams.
Job Overview
We are seeking a Sales Strategy Manager to design, build, and optimize our outbound go-to-market motion for HireHawk—a full-cycle B2B recruiting firm operating in legal staffing and expanding into new verticals. This is a hands-on, individual-contributor role with strategic scope. You will work closely with our compact sales team (2–5 reps) to develop repeatable outbound playbooks, optimize conversion at every funnel stage, improve the SDR-to-AE handoff, and build a scalable infrastructure to support expansion beyond legal. Your primary mission: transform ad-hoc sales processes into documented, data-driven, repeatable systems that enable revenue growth and vertical expansion.
Key Responsibilities
Strategy & GTM Architecture
- Design and continuously refine the end-to-end outbound sales playbook: prospecting sequences, messaging frameworks, call/email cadences, and objection handling.
- Map the full sales funnel (prospecting → qualification → negotiation → close) and identify bottlenecks, drop-off points, and optimization opportunities.
- Define ideal customer profile (ICP) and target market characteristics for legal staffing and new verticals (e.g., financial services, consulting, tech).
- Build repeatable processes and playbooks that the team can apply across industries without reinventing the wheel for each vertical.
Conversion & Funnel Optimization
- Analyze sales metrics (response rates, qualification %, deal closure rates, pipeline velocity) to identify which funnel stages are converting well and which need intervention.
- Implement A/B testing of outreach messaging, sequencing, and subject lines to improve open rates, reply rates, and qualified lead generation.
- Establish clear SDR-to-AE handoff criteria: what defines a qualified lead, how to package it for AE, and how to measure handoff quality.
- Review won/lost deals to surface patterns and refine messaging, positioning, and qualification logic based on real outcomes.
Team Coaching & Execution Support
- Work daily with the sales team to coach on outreach quality, cadence discipline, and objection handling.
- Conduct pitch reviews: refine call approaches, email templates, and discovery scripts with the team.
- Provide real-time feedback and tactical adjustments; iterate quickly on what's working and what isn't.
- Support forecasting, pipeline planning, and opportunity review to keep leadership aligned on progress and risks.
Tools & Reporting Infrastructure
- Assess current CRM/tool stack (currently ad-hoc/spreadsheet-based) and recommend a scalable platform (HubSpot, Salesforce, etc.) or interim solutions.
- Design and implement data capture workflows, lead scoring, and pipeline management to replace manual tracking.
- Build dashboards and reports that surface: outreach volume, response rates, conversion %, pipeline stage distribution, and win/loss trends.
- Identify and implement sales tools/automation (sequences, email tracking, prospecting platforms) to increase efficiency.
Vertical Expansion Support
- Develop market research and ICP frameworks for new verticals beyond legal; partner with leadership to identify high-opportunity sectors.
- Adapt messaging, positioning, and playbooks for each new vertical while maintaining process repeatability.
- Run pilot campaigns in new verticals and measure early traction to inform scaling decisions.
Requirements
- 4+ years in B2B outbound sales, sales operations, sales strategy, or revenue operations (SDR, AE, Sales Manager, or RevOps background).
- Deep hands-on experience with outbound prospecting (cold email, cold calling, LinkedIn outreach) and understanding of conversion mechanics at each funnel stage.
- Proven ability to build sales processes from scratch or dramatically improve existing ones; comfort with ambiguity and iteration.
- Strong analytical skills: ability to extract insights from sales data, metrics, and trends; comfortable working with spreadsheets, CRM dashboards, or basic analytics tools.
- Experience with CRM platforms (HubSpot, Salesforce, Pipedrive) and sales tools (outreach, Apollo, LinkedIn Sales Navigator, email tracking).
- Excellent communication and coaching skills; ability to influence a small team through guidance, not authority.
- Comfort with fast-paced, early-stage environments; ability to wear multiple hats and prioritize strategically.
Preferred Qualifications
- Experience in B2B staffing, recruiting, or professional services.
- Background in sales expansion into new markets or verticals; GTM strategy for entering adjacent sectors.
- Experience scaling a small team (2–5 people) or working in a founder-led sales environment.
- Familiarity with AI-powered sales tools, prospecting automation, or advanced email sequencing.
- Experience with bilingual sales environments or teams (English/Spanish context).
- Data science or business intelligence mindset; ability to build or interpret reporting dashboards.
Benefits
- Negotiable salary
- Performance-based bonuses and incentives
- 100% remote work flexibility
- Career advancement opportunities within a growing company
- Ongoing sales training and recruitment industry development
- Collaborative and high-performance team culture
