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National Manager of Member Marketing & Communications

Role overview

Qualifications

  • Bachelor's degree in Marketing, Communications, or related field
  • 5-10 years of relevant experience, including leadership responsibility
  • Experience in hospitality, lifestyle, or multi-site environments preferred
  • Strong leadership, communication, and project management skills

Responsibilities

  • Lead multi-channel communication strategies to effectively engage members across communities
  • Develop and execute national marketing campaigns and program launches
  • Lead and manage key marketing and communication initiatives, including digital platforms and publications
  • Support training and development of teams on brand standards and marketing expectations

Key facts

Other skills

  • Collaborative Communications
  • Hospitality
  • Leadership
  • Collaboration
  • Training And Development

About the company

Taylor Morrison logo

Taylor Morrison

Residential Construction

Taylor Morrison is a national homebuilder and land developer with a whole lot of heart and the fearlessness to challenge the status quo. Whether we’re supporting our customers on the cusp of change to Make Moves, inspiring our team members to uphold our culture we affectionately call TMLiving and fulfill our promise to ‘Love the Customer,’ or innovating the homebuying experience into the very best it can be, it’s our people who fuel our passion for making Taylor Morrison the perfect place to call home. We’re honored to hold the title of America’s Most Trusted® Home Builder by Lifestory Research for eight years running, and for being named one of Fortune Magazine’s World’s Most Admired Companies in 2019 and 2020 and one of Glassdoor’s Best Places to Work in 2018 and 2020. Our efforts to make the homebuilding industry more representative and inclusive have also been recognized on Bloomberg’s Gender Equality Index for the last five years. These accolades, paired with our esteemed company culture, unwavering commitment to sustainability, philanthropy and healthy living, and dedication to elevating the customer and employee experience make us a great choice for potential homebuyers and future team members alike. Today, Taylor Morrison and our family of brands build in 11 states and 19 major markets—securing us the No. 5 spot for the nation’s largest homebuilders. To make the homebuying journey as seamless as possible, we also offer a one-stop-shop experience through our suite of in-house financial services, including mortgage, title services and insurance. With a legacy spanning over 100 years, whether you’re considering joining our family as a customer, team member or valued trade partner, we can’t wait to welcome you home.

Company details

Company typeLarge
IndustryResidential Construction
Company size1001 - 5000

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Job description

Job Description Summary

The National Manager, Member Marketing & Communications leads the strategy and execution of member-facing marketing and communications across Esplanade communities. This role partners with Resort Operations and community leadership to drive engagement, ensure brand consistency, and support business growth.

Job Details

What You’ll Do

Member Communications

  • Lead multi-channel communication strategies to effectively engage members across communities
  • Establish standards, tools, and best practices to ensure consistent, high-quality communications
  • Partner with community leadership to enhance member engagement and communication effectiveness
  • Monitor member feedback and communication performance to inform continuous improvement

Member Marketing

  • Develop and execute national marketing campaigns and program launches
  • Ensure alignment of all marketing materials with brand standards
  • Partner with operations teams to drive member participation, engagement, and revenue
  • Identify opportunities to enhance the overall member communication and marketing experience

Project Management

  • Lead and manage key marketing and communication initiatives, including digital platforms and publications
  • Ensure consistency and quality of content across community websites and communication channels
  • Collaborate cross-functionally to deliver integrated marketing and communication strategies

Resort Lifestyle Marketing

  • Support training and development of teams on brand standards and marketing expectations
  • Establish and share best practices to drive operational excellence and efficiency
  • Represent the brand and collaborate across teams to strengthen communication and marketing efforts

Sound Like You?

You might be just who we’re looking for if you have…

  • Bachelor's degree in Marketing, Communications, or related field
  • 5-10 years of relevant experience, including leadership responsibility
  • Experience in hospitality, lifestyle, or multi-site environments preferred
  • Strong leadership, communication, and project management skills
  • Demonstrated business acumen and ability to analyze data to drive results
     

Additional Requirements

  • Ability to travel up to 50%

FLSA Status: Exempt

Will have responsibilities such as:

  • Interviewing, selecting, and training employees
  • Determining work techniques
  • Planning the work
  • Apportioning work among employees
  • Determining the types of equipment to be used in performing work, or materials needed
  • Planning budgets for work
  • Monitoring work for legal or regulatory compliance
  • Providing for safety and security of the workplace

*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.

Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job.  They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.

Taylor Morrison is an equal opportunity employer.  Taylor Morrison does not discriminate against any candidate or employee on the basis of race, national origin, sex, marital status, sexual orientation, age, disability, religion or veteran status.

Benefits of Working With Taylor Morrison

We are looking for dedicated professionals that share our values of putting the customer - and their needs - first.  In addition to a great team atmosphere, career development and advancement opportunities, we offer full-time employees an extensive benefits package, to include:

  • Competitive Compensation
  • Health Care - Medical/Dental/Visio​​n/Prescription​​ Drug Coverage
  • 401(k) with Company Matching Contributions
  • Flexible Spending Accounts
  • Disability Programs
  • Employee & Dependent Life Insurance
  • Vacation & Company Holidays
  • Tuition Reimbursement
  • Employee Home Purchase Rebate Program
  • Home Mortgage Program
  • Employee Assistance Program (EAP)

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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