Digital Marketing Specialist (JM - 11232023 - PTDMS)

Position: Digital Marketing Specialist

Number of hours: 10 hours/week

Schedule: PST

Tasks required:

• Contribute in the implementation of marketing strategies

• Organize marketing initiatives or events to raise brand awareness

• Plan, execute, manage and optimize various advertising campaigns for Google and other social media platforms

• Create visually appealing campaigns with the help of a graphic designer

• Implement effective SEO strategies to active campaigns

• Regularly analyze campaign performance metrics and KPIs and produce daily reports to identify issues and opportunities for growth

• Communicate KPIs to key stakeholders

• See all ventures through to completion and evaluate their success using various metrics

• Provide insights and recommendations to improve campaign effectiveness

• Stay up-to-date with industry trends and emerging platforms to keep the companys marketing strategies current

• Prepare engaging content and ad copy to boost campaign conversion

• Conduct market research to identify opportunities for promotion and growth

• Collaborate with the client in preparing budgets and monitoring expenses

• Other ad hoc tasks that would be assigned

Requirements:

• Proven work experience with digital marketing is required

• Solid knowledge of digital marketing techniques and principles

• Proven experience in managing Google Ads and social media advertising campaigns

• Good understanding of market research techniques, statistical and data analysis methods

• Excellent knowledge of MS Office and marketing software (e.g. CRM)

• Thorough understanding of social media and web analytics

• Excellent organizational and multitasking skills

• Outstanding communication and interpersonal abilities

• Creativity and commercial awareness

• A team player with a customer-oriented approach

• Self-disciplined and organized; able to consistently perform with limited supervision