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Senior Paid Media Buyer (Google & Microsoft Ads)

Talent Shore

Role overview

Qualifications

  • 3–5 years of hands-on experience in the e-commerce sector
  • Strong expertise in conversion tracking
  • Experience with Google Merchant Centre feed management
  • Knowledge of GA4 analytics

Responsibilities

  • Develop, execute, and optimise paid media strategies focused on e-commerce growth
  • Monitor KPIs such as ROAS, CPA, and CLTV to ensure campaign profitability
  • Conduct A/B testing and manage budgets to maximise ROI
  • Set up and manage accurate tracking using GA4, GTM, and server-side solutions

About the company

Talent Shore logo

Talent Shore

Staffing & Recruiting

Talent Shore connects top talent in South Africa with leading recruitment businesses in the United Kingdom, Europe and the United States. We’re proud to be the first offshoring company, focussed on the recruitment sector, with a track record of successfully helping recruitment businesses to scale up through cost-effective talent acquisition and management. For companies, we take the risk out of the offshoring process by supporting your business to effectively scale your operations and maximise the productivity of your teams in the UK, Europe, USA and South Africa. South Africa has an amazing pool of talented and skilled professionals who can help your business grow. For SA employees, we are looking for Recruitment / Talent Acquisition / Admin / Compliance / Accounting specialists of varying levels of skill and experience. The international clients we work with offer excellent salaries, in-country support, professional development and real investment in your career growth. Reach out to our team today.

Company details

IndustryStaffing & Recruiting
Company size11 - 50

Links

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Job description

This is an exciting opportunity for a Senior Paid Media Buyer & Campaign Manager to join a fast-paced and innovative environment, managing high-performing paid advertising campaigns across Google Ads and Microsoft Ads.

The role is fully remote and full-time, ideal for a digital advertising professional with 3–5 years of hands-on experience in the e-commerce sector.

The successful candidate will bring strong expertise in conversion tracking, Google Merchant Centre feed management, and GA4 analytics, with a keen ability to leverage video assets within advertising strategies.

Requirements

Paid Media Strategy & Execution

  • Develop, execute, and optimise paid media strategies focused on e-commerce growth.

  • Monitor KPIs such as ROAS, CPA, and CLTV to ensure campaign profitability.

  • Conduct A/B testing and manage budgets to maximise ROI.

Conversion Tracking & Analytics

  • Set up and manage accurate tracking using GA4, GTM, and server-side solutions.

  • Deliver data-driven insights through detailed performance reporting.

Google Merchant Centre & Feed Management

  • Oversee product feed accuracy and optimisation to support Shopping campaigns.

  • Troubleshoot feed issues and enhance feed quality based on platform best practices.

Video Asset Integration

  • Incorporate video creatives into Google Ads campaigns, including YouTube and Performance Max.

  • Work with creative teams to ensure alignment of video content with campaign goals.

Platform Expertise & Learning

  • Stay current with digital advertising updates and trends.

  • Share knowledge with the team and contribute to a culture of continuous improvement.



Benefits

  • Competitive salary with potential for performance-based bonuses
  • Fully remote role
  • Access to training and support for professional development
  • Work on campaigns for UK and international e-commerce brands
  • Collaborative team environment with a focus on knowledge sharing
  • Opportunity to take ownership of campaigns and contribute to business growth

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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