Search Engine Marketing Specialist (SEO/SEM)

Position: Search Engine Marketing Specialist (SEO/SEM) -Location Lebanon (Work in lebanon for a Dubai Company and get paid in USD)

Purpose:  

This Job Location is in Lebanon working remotely from an office space.

Will be responsible for managing and optimizing the SEO strategy for several sites and platforms, Managing the PPC ads campaigns, and obtain maximum ROI.

Requirements

Responsibilities:   

1. Plan, develop and implement our SEO strategy on our multiples sites for salons and for products.
   

2. Manage our products SEO on Amazon and Walmart marketplace.
   

3. Manage Google SEM: PPC, Retargeting Ads, Display Ads and get maximum ROI
   

4. Manage our products (PPC ) on Amazon, and Walmart marketplace.
   

5. Regularly research keywords to continually expand and optimize.
   

6. Monitor redirects, click rate, bounce rate, and other KPIs
   

7. Identify our buyer persona to better target identified audiences
   

8. Prepare and present reports regularly
   

Required Competencies:

1. Good English & Written Communication.
   

2. Several years of experience as Search Engine Marketing Specialist or similar role with proven success in managing paid campaigns with good ROI.
   

3. Several years of experience with planning and implementing a successful SEO strategy
   

4. Knowledge of HTML, CSS, JavaScript
   

5. Well-versed in performance marketing, conversion, and online customer acquisition
   

6. Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
   

7. Strong analytical skills and ability to analyze data and provide evidence-based recommendations, and make data driven decisions.
   

Qualifications:

1. Minimum bachelor’s degree in Marketing or similar
   

2. Min 3-5 years of relevant experience
   

Benefits