Demand Generation Specialist

Arbiter is looking for a hands-on Demand Generation Specialist to own and drive the marketing programs that generate pipeline and move revenue. This role sits at the intersection of strategy and execution.? You will design programs, manage the systems that run them, and be personally accountable for results. 

This is a high-visibility role with direct impact on pipeline and ACV. You will own campaigns end to end, from brief to build to performance analysis, and use what you learn to make demand generation more predictable and scalable across thousands of schools, athletic organizations, and state associations. 

What You’ll Own 

• Build and manage nurture strategy in HubSpot including workflow builds, segmentation, lifecycle-appropriate messaging, and ongoing optimization 
• Run email marketing programs from brief through deployment and performance analysis 
• Keep lead scoring and segmentation logic clean and current as the business evolves 
• Track and own MQL volume, lead quality, and funnel conversion and take action when the numbers move 
• Build documented, repeatable demand systems that connect inbound and outbound efforts and scale with the business 
• Surface performance insights proactively and report before someone asks 
• Monitor funnel conversion and win rates, partnering cross-functionally with sales, enablement, and marketing to diagnose deviation and suggest corrective actions quickly 

Where You’ll Collaborate 

• Partner with content and sales on webinar strategy, promotion, and follow-up sequences 
• Work alongside the BDR team and sales leadership on outbound programs, contributing campaign structure, messaging inputs, and follow-up logic while sales owns the motion 
• Coordinate with content, agency partners, and sales to keep messaging aligned and timing consistent across channels 
• Support BDR, Sales and Enablement with the messaging and supporting content they need to build consistent pipeline 

How We’ll Measure Success 

• Marketing-sourced ACV and MQL volume and quality are consistent and growing 
• Lifecycle nurture and email programs are moving pipeline and compressing sales cycles 
• HubSpot workflows are clean, documented, and built to scale 
• Reporting is proactive.?You surface insights before someone asks for them 
• Sales and marketing “go-to” to make successful campaigns happen 

What You Bring 

• 4–6 years in demand generation, growth marketing, or a hybrid marketing/operations role at a B2B or SaaS company — you have owned programs, not just supported them 
• Deep HubSpot proficiency and working knowledge of Salesforce; you know how the systems connect and why it matters 
• A bias toward action. You figure out what needs to happen and do it, then report back 
• Strong analytical instincts: you read performance data, form a point of view, and adjust accordingly 
• The ability to work independently but effectively 
• Experience coordinating across sales, content, and external agency partners while keeping stakeholders informed 
• Cellphone or personal device to receive MFA (multi-factor authentication) texts or calls 
• Have an internet connection that’s adequate for their job, a minimum of 10Mbps down