Director, Digital Experience & Conversion

TOMS is in business to improve lives. When you wear or work with TOMS, you help support children’s education, health and well-being, giving kids everywhere the gift of better tomorrows.

About the Role:

The Director, Digital Experience & Conversion is responsible for defining and driving the end-to-end customer experience across TOMS’ digital platforms, with a focus on conversion, usability, and brand consistency. This role leads UX strategy, design, and optimization efforts across eCommerce and digital touchpoints, partnering closely with Engineering and business stakeholders to deliver high-impact customer experiences.

The Impact You’ll Make:

• Own and drive the end-to-end user experience strategy across TOMS’ digital platforms, focusing on customer journey quality, conversion rate, usability, and engagement across key touchpoints

• Lead UX design and execution for eCommerce experiences, including navigation, product discovery, PDP, cart, checkout, and other high-value customer interactions.

• Own conversion rate and digital funnel performance across key eCommerce journeys, leveraging data, testing, and insights to continuously improve outcomes.

• Partner with business stakeholders to translate requirements into intuitive, scalable, and high-performing user experiences that balance brand, functionality, and speed.

• Drive continuous optimization through testing, analytics, and user insights, improving conversion, engagement, and overall digital performance.

• Establish and maintain UX standards, design systems, interaction patterns, and best practices to ensure consistency, accessibility, and quality across all digital experiences

• Build and evolve UX capabilities, processes, and working norms, operating with a hands-on, problem-solving mindset in a lean environment to support execution and ensure high-quality outcomes.

What You Bring:

• 8+ years of experience in UX, product design, digital experience, or related disciplines.

• Proven experience leading UX strategy and design execution across eCommerce or customer-facing digital platforms.

• Experience with UX design leadership, digital customer journey design, and usability optimization

• eCommerce experience design and conversion optimization

• Solid understanding of design systems, interaction standards, and accessibility best practices

• Testing, analytics, and user-insight-driven optimization

• Cross-functional collaboration with Engineering, Marketing, and business stakeholders

• Ability to lead through influence and elevate quality across the organization

• Strong portfolio demonstrating ownership of customer journey, conversion-focused experiences, usability improvements, and digital design systems.

• Experience partnering closely with Engineering, Product, Marketing, and business stakeholders to bring digital experiences from concept through launch.

• Demonstrated ability to use analytics, testing, and user insights to improve customer experience and business outcomes.

• Experience with Shopify or similar eCommerce platforms.

• Retail, consumer, fashion, or direct-to-consumer brand experience is preferred.

• Experience with A/B testing, CRO, design systems, and user research methodologies is preferred.

• Bachelor’s degree in Design, Human-Computer Interaction, UX, Psychology, Marketing, or related field, or equivalent practical experience is preferred.

• A genuine enthusiasm for TOMS' mission and a commitment to making kindness in business the norm.

What We Give:

• This is a Direct Hire role with a target annual salary range of $180,000 - $190,000 based on experience, plus an annual bonus based on the company's performance

• Hybrid/Remote work environment - whatever works best for you and your team

• A $600 stipend when you join to furnish your home office how you like, plus $100 annually to refresh your supplies and gear

• Medical, dental, and vision insurance; 401K with company matching

• A generous PTO policy plus 12 paid annual holidays and one floating holiday

• 4 free pairs of shoes per year (yes, free!)

• Employee Discount on all of our products, plus discounts on partnering businesses

• Wellness Program including resources for your mental health, physical well-being, personal finance, nutrition, etc.

• DEI educational opportunities, including company-wide days of learning

• Opportunities to volunteer with Giving Partners and Community Organizations

Don't meet every single requirement? We still encourage you to apply! Studies show that women, non-binary applicants, and people of color are less likely to apply for jobs unless they meet every single qualification. However, at TOMS, our diverse backgrounds, perspectives, identities, and talents help us thrive.

TOMS is a proud B Corporation and a member of the Fair Labor Association. We're committed to transparent and equitable compensation, benefits, and opportunities.

EEO Statement: TOMS is an equal opportunity employer, committed to intentional anti-racism in all areas of our organization and will consider qualified applicants with criminal histories in accordance with the L.A. Fair Chance Initiative Ordinance.