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Senior Events Content Manager

Role overview

Qualifications

  • 5–7 years of experience in content strategy, event content management, or related fields (B2B marketing, brand storytelling, or corporate communications)
  • Exceptional writing, editing, and storytelling skills, with the ability to simplify complex concepts
  • Demonstrated experience developing content for large-scale conferences, executive presentations, or multi-format event programs
  • Strong project management skills with proven success in managing multiple deadlines and stakeholders

Responsibilities

  • Define content themes, messaging frameworks, and programming strategies for all events - brand, field, and community
  • Lead end-to-end content strategy and execution for Collaborative, GoFundMe's flagship conference
  • Write and edit content for speaking sessions, executive presentations, panel discussions, and event programming materials
  • Build and maintain content templates and toolkits that scale across a growing events calendar

Key facts

Other skills

  • Writing
  • Communication
  • Collaboration
  • Organizational Skills
  • Time Management

About the company

Classy logo

Classy

Software Development

MOBILIZE AND EMPOWER THE WORLD FOR GOOD We believe giving should be easy, so we created a solution for online fundraising that creates great experiences for supporters. Through technology, we empower nonprofits to unlock the generosity of their supporters and help them advance their missions. NONPROFIT RESOURCES Our team curates a library of resources with your success in mind. ・Blog - fundraising and marketing best practices, industry trends, & more ・Guides - In-depth strategies to grow your organization ・Webinars - On-demand access to insights from industry leaders ・Worksheets - Handy resources to tackle your biggest to-dos CLASSY CULTURE Standing for something bigger than ourselves. We are a team of talented, enthusiastic technologists who enjoy coming to work every day to transform giving. We celebrate team members that are shining examples of our Core Values. PART OF THE GOFUNDME FAMILY As an independent subsidiary of GoFundMe, we create a global leader in modern giving across B2C and B2B, creating new opportunities to reach more people and organizations across the world. CLASSY AWARDS 2023 dates to be announced soon. Honoring today’s most innovative nonprofits and social enterprises. These inspiring organizations are embracing new ideas, creative models, and the latest technologies to address the social and environmental challenges facing our world today. Winners are selected through a comprehensive evaluation process by a leadership council, a prestigious group of social sector leaders and executives. COLLABORATIVE June 7 -8, 2023 | Philadelphia An immersive experience where technology and fundraising collide. Collaborative, brought to you by Classy, is where the most inventive and forward-thinking nonprofit leaders come together to discover emerging trends in fundraising and technology. You’ll walk away with proven strategies from industry experts and gain valuable connections that help you to raise more for your organization.

Company details

Company typeSME
IndustrySoftware Development
Company size201 - 500

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Job description

Want to help us help others? We’re hiring! 

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

Join us! The GoFundMe team is searching for our Senior Events Content Manager. We're seeking a highly organized, creative, and strategic content leader to own and drive content strategy across our community and events portfolio - brand events, field events, community engagements, and our flagship conference, Collaborative. You'll be the connective tissue between event strategy and the content that makes each experience resonate: from keynote narratives and session abstracts to speaker prep materials and post-event assets.

This is an ideal opportunity for someone who thrives at the intersection of storytelling, event programming, and project management - and who can translate complex, mission-driven themes into compelling, action-oriented content for diverse audiences.

The Job

Content Strategy & Programming

  • Define content themes, messaging frameworks, and programming strategies for all events - brand, field, and community.
  • Lead end-to-end content strategy and execution for Collaborative, GoFundMe's flagship conference, ensuring alignment with business goals, brand voice, and audience needs.
  • Shape and sequence agendas, keynotes, breakouts, and ancillary sessions in partnership with key stakeholders.
  • Develop and submit session proposals - including topic briefs, speaker rationale, and learning objectives that ladder up to overall event strategy and programming goals.
  • Integrate product positioning and key messaging seamlessly into event content — ensuring every session earns its place on the agenda.
  • Identify, pitch, and secure keynote and featured speakers, managing outreach from prospecting through confirmation; build a long-term speaker pipeline.
  • Leverage audience data, post-event feedback, and engagement metrics to continuously refine content strategy and session effectiveness.
  • Collaborate with the Communications and Product Marketing teams on overarching themes, story development, and message consistency across channels.

Content Development & Writing

  • Write and edit content for speaking sessions, executive presentations, panel discussions, and event programming materials.
  • Co-create and refine content with customers, external speakers, and internal leaders - translating complex ideas into clear, compelling narratives.
  • Develop speaker preparation materials including briefing documents, rehearsal guides, and "Know Before You Go" resources.
  • Produce event marketing content - email campaigns, landing pages, session descriptions, social copy - in partnership with broader marketing teams.

Project Management

  • Build and maintain content templates and toolkits that scale across a growing events calendar.
  • Project & Workflow Management
  • Own and manage content schedules to ensure all deliverables and assets are completed on time.
  • Maintain a structured, documented process for content reviews, approvals, and version control.
  • Track key performance indicators (attendance, evaluations, NPS, session ratings) and share insights with stakeholders to inform future programming.

Cross-Functional Collaboration

  • Partner with Comms, Marketing, Product, Sales, and Customer Success to align event content with business goals.
  • Build strong, trust-based relationships with customers, thought leaders, and external speakers to deliver impactful event experiences.
  • Serve as a strategic advisor to internal leaders preparing for keynotes or executive presentations.

You

  • 5–7 years of experience in content strategy, event content management, or related fields (B2B marketing, brand storytelling, or corporate communications).
  • Exceptional writing, editing, and storytelling skills, with the ability to simplify complex concepts.
  • Demonstrated experience developing content for large-scale conferences, executive presentations, or multi-format event programs.
  • Strong project management skills with proven success in managing multiple deadlines and stakeholders.
  • Experience developing content for conferences, executive presentations, or large-scale events.
  • Experience working within the nonprofit and/or social sector, with an understanding of the unique needs and perspectives of mission-driven organizations.
  • Demonstrated ability to connect content strategies to sales and marketing goals.
  • Skilled in creating and editing presentations (PowerPoint, Keynote, Google Slides).
  • Ability to collaborate effectively across departments and with external stakeholders.
  • Highly organized, detail-oriented, and disciplined.

Preferred

  • Familiarity with event production and audience engagement strategies.
  • Experience with content marketing platforms and project management tools (ClickUp).

Why you’ll love it here

  • Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
  • Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
  • Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
  • Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
  • Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
  • Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
  • Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
  • Community Engagement: Make a difference through our volunteering program.

We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose. Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences.  We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The annual U.S. salary range for this full-time position is $105,000.00 - $158,000.00. The company also offers equity and other benefits to employees, including healthcare, dental, vision, life insurance and 401(k) saving program. In addition to this wage, there are geolocation differentials that will increase pay depending on the work location. Additionally pay may vary depending on other factors including skills, experience, education, or training. Your recruiter can share more about the specific total compensation package based on your location during the hiring process.

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please fill out this accommodation form.

Global Data Privacy Notice for Job Candidates and Applicants:

Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. 

Learn more about GoFundMe:

We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘25 annual report.

Our annual “Year in Help” report reflects our community’s impact in advancing our mission of helping people help each other.

For recent company news and announcements, visit our Newsroom.

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Metaview as part of our hiring process for jobs in NYC and certain features may qualify it as an automated employment decision tool (AEDT), as defined by New York City Local Law 144. As part of the hiring process, we provide Metaview with job requirements and candidate submitted resumes and application materials to assist in evaluating job-related qualifications. While this tool is used to improve efficiency and support our recruiting personnel, all final hiring decisions are made by GoFundMe employees.

We began using Metaview on March 10, 2026. The Metaview tool has been reviewed by an independent auditor. Results of the audit may be viewed here. The tool evaluates your professional experience, technical skills, education, and other qualifications using information collected directly from your submitted resume and application materials; all such data is retained in accordance with GoFundMe’s Personnel Privacy Notice and applicable legal requirements. If you would like to request an alternative selection process or a reasonable accommodation, please fill out this accommodation form.

 

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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