Marketing Automation Specialist

About Scribe

Scribe is where exceptional people come to do the best work of their careers. Our Workflow AI platform automatically captures and optimizes how work gets done — 94% of the Fortune 500 use it, and 45% are paying customers. We hit $100M ARR in May 2026 and have grown to over 6 million daily active users across 600,000 businesses. We're Series C and valued at $1.3 billion. We're builders who hold a high bar, move fast, and care deeply about each other and our customers.

📌 About the Role

Scribe's demand gen team is building its enterprise pipeline motion from scratch, and this role is the operational backbone that makes it work. As our Marketing Automation Specialist, you own the HubSpot instance end-to-end: workflows, lifecycle stages, lead scoring, list management, and the data hygiene that keeps everything trustworthy. You're not walking into a polished system with clear runbooks — you're walking into a build, and the person who thrives here will shape what our martech stack looks like 12-18 months from now.

🛠️ What You'll Do

• Own the full HubSpot instance — workflows, contact lifecycle stages, lead scoring, list management, and integrations — with clear accountability for whether campaigns launch correctly and data flows cleanly

• Audit the current state of HubSpot within your first 30 days, document what's broken or missing, and build the backlog that drives your first 90 days of work

• Ensure consistent, reliable lead flow from form submission through HubSpot into Salesforce, with QA built into every campaign launch

• Partner with the demand gen manager on campaign execution, the BDR team on sequencing and enrichment plays, and PMM on coordinated campaign launches

• Build and own enrichment and signal playbooks using tools like Clay to accelerate BDR outreach and campaign personalization

• Identify and close the top gaps in the martech stack, then propose and ship net-new automations the team isn't running yet

• Document integrations and processes so the team has clear operational visibility into pipeline performance at all times

🔍 What We're Looking For

• Has owned HubSpot end-to-end at a B2B SaaS company — not just sent emails from it, but built workflows, managed lifecycle stages, and can walk through exactly how a workflow they built actually functions

• Has caught and fixed a data quality problem before someone else noticed it — understands contact completeness, workflow error rates, and what bad data costs a demand gen team

• Has worked without a dedicated RevOps function and figured out what to prioritize without waiting for a ticket queue or a manager to build the backlog

• Has at least one end-to-end marketing automation use case they owned from design to measurement — can speak to what worked, what didn't, and what they'd do differently

• Comfortable operating in ambiguous build environments at early or growth-stage B2B SaaS companies, or demand gen agencies with a hands-on martech practice

✨ Nice to Have

• Hands-on experience with Clay for data enrichment or signal-based outreach plays

• Familiarity with Zapier, Customer.io, or similar tools for cross-platform automation

• Salesforce basics — enough to understand the HubSpot-to-SFDC sync and troubleshoot it independently

• Experience building or iterating on AI-assisted prompt workflows for campaign personalization or BDR enablement

🚫 This role is not for you if

• You need a clear backlog and defined tickets to know what to work on — this role requires you to build that structure yourself

• Your HubSpot experience starts and ends with email sends — this role lives in workflows, lifecycle logic, and data architecture

• You rely on a RevOps team to handle the hard systems problems and see your job as execution only

📍 Location

Fully remote. Open to candidates anywhere in the U.S.

💰 Compensation

Salary varies by location. All full-time employees receive equity in Scribe. Final offers depend on experience and scope.

🎁 Benefits

• Health, dental, and vision insurance for you and your dependents

• Flexible paid time off and company holidays

• 401(k)

• Paid parental leave

• Daily catered lunch (SF office)

• Commuter benefits

• Home office stipend
  

At Scribe, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. Scribe is proud to be an Equal Opportunity Employer.