Pair Team
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Pair Team is a public benefit company reimagining care for the safety net. As an AI-enabled medical group for Medicaid and Medicare, we deliver medical, behavioral, and social care by integrating shelters, pantries and other community-based organizations into our whole-person model. As California’s largest complex care provider, we’ve proven our impact to reduce avoidable emergency care, including a 52% and 26% reduction in ER visits and hospitalizations respectively. Once scaled nationally, our approach would save tax payers $150B per year.
With our years of experience and vast data collected, we are now building an AI platform that embeds social work agents across the safety net to truly unify our fragmented healthcare and welfare system. By scaling our country’s frontline medical and social services workforce, we aim to bring high-touch care to everyone.
At Pair Team, we’re not just delivering care—we’re transforming it. We’re building a future where high-touch, community-driven care is accessible to everyone, especially the most underserved.
As Director of Performance Marketing, you will own Pair Team’s direct-to-patient acquisition engine across Medicaid (Enhanced Care Management) and Medicare. You will run paid, earned, and owned channels end to end, manage a media budget and own the unit economics — CAC, eligibility rate, reach rate, and LTV:CAC — that make growth durable. Your north star is efficient, predictable patient acquisition.
This is a hands-on operator role for someone who is comfortable owning a number. You will set channel strategy and lead campaigns, build the measurement infrastructure that connects ad spend to downstream enrollments alongside BizOps and Data Engineering, and design the programs that lift reach and conversion across our existing lead base. You will diversify beyond our existing paid channel mix by standing up new channels with disciplined test budgets and kill criteria, and push the frontier on automation — including agentic systems that optimize spend against capacity constraints.
You will partner closely with Business Operations on forecasting and pacing, with Brand & Creative on the creative that lowers CAC, with Growth Products on intake and eligibility automation, and with Clinical and Operations on eligibility nuance and capacity. You will protect compliance and patient trust at every step.
This is a fully remote position reporting to the SVP of Growth & Marketing.
Paid Media Strategy & Channel Management
Full-Funnel Measurement, Attribution & Unit Economics
Conversion Rate Optimization & Experimentation
Forecasting, Pacing & Capacity Interlock
Automation & Growth Engineering
Compliance & Trust
What Success Looks Like in 6–12 Months
Lead with integrity: We keep our commitments and take responsibility for our actions. We are dependable and choose authenticity over perfection.
Embrace challenges: We leave our egos at the door and step forward into discomfort instead of back into safety. We help each other to learn and provide feedback using candor and kindness.
Break through walls: We go the extra mile for our patients, partners and one another, and we run toward hard things. We are resilient in our push for consistent improvement and challenge the status quo.
Act beyond yourself: We build each other up and respect boundaries. We seek first to understand and assume positive intent.
Care comes first: We hold ourselves to the highest standards for our patients. We are relentless in the pursuit of our mission, and ensure that we are taking care of ourselves in order to care for others.
Because We Value You
Pair Team is an Equal Opportunity Employer. At Pair Team, we value diversity and strive to provide an inclusive environment for all applicants and employees. All applicants will be considered without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, marital status, age, disability, political affiliation, military service, genetic information, or any other characteristic covered by federal, state, or local law.
Pair Team participates in E-Verify to verify employment eligibility for new hires.
Any offer of employment at Pair Team is conditioned upon passing a pre-employment background check. Following a conditional job offer, candidates will undergo comprehensive employment background checks, including; criminal history, reference checks, and driving records if a role requires vehicle use.
We do not conduct any TA business outside of our @pairteam.com emails. If you’re ever concerned about spam or fraudulent activity, please reach out to recruiting@pairteam.com.
Note: Please be aware that while we sincerely appreciate your interest, due to the high volume of requests, we're unable to respond to general position inquiries via email. To apply for a position with us, please submit your application for the role you are interested in. Our team regularly reviews applications and will reach out to candidates whose qualifications align with our current openings listed below. Thank you!
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