Sales Lead – Employer Sales, Americas

Key Responsibilities

Lead Generation & Inbound Qualification

• Collaborate with EAP resellers to identify co-selling opportunities and support their employer-facing teams across US & Canada.

• Identify and engage employer clients across US & Canada, building a strong outbound pipeline through calls, emails, social selling, and networking

• Qualify inbound opportunities from EAP reseller partners and manage discovery calls or full-cycle follow-up in English and French where required

• Navigate regional healthcare variations and employer benefits landscapes across geographies

• Utilize CRM systems to track all prospect interactions and maintain accurate pipeline data across North American time zones (EST to PST)

Sales Support & Collaboration

• Provide product knowledge, training materials, sales enablement decks, and resources to partners in English (and French where required)

• Develop and maintain sales materials for employer prospects and reseller partners, ensuring market accessibility across the US and Canada (including bilingual English/French materials for Quebec)

• Collaborate with Marketing to optimize lead generation campaigns and messaging for anglophone and francophone markets

• Work closely with Vira Health Leadership & Reseller Account Executives to ensure smooth lead handoffs and deal progression

• Adapt sales approaches considering provincial healthcare differences and regulatory requirements

Performance & Reporting

• Meet or exceed targets for qualified opportunities, pipeline creation, and closed deals across territory

• Track activity metrics and pipeline in the CRM

• Participate in sales strategy discussions and contribute to best practices for US and Canadian market expansion

Key Requirements

• 3+ years of B2B sales experience, business development, or customer-facing experience in Canadian or American markets

• Fluent English required; French or Spanish proficiency preferred

• Strong verbal and written communication skills in English (and French or Spanish where applicable)

• Understanding of nuances of US & Canadian employer benefits landscape, group insurance, and provincial healthcare variations

• Highly organised, data-driven, and proficient in CRM tools

• Self-motivated with excellent time management and organizational skills

• Comfortable with cold calling and prospecting activities

What benefits can I expect at Vira?

• A commitment to adapting how we work to fit a variety of new and existing needs; we are remote first so flexibility is really important to us

• 15 days vacation plus provincial statutory holidays (increasing with tenure)

• Extended health benefits including paramedical services, mental health support, and telemedicine

• Your choice of tech equipment - whatever you need to get the job done

• Enrollment in employer-matched RRSP program

• An environment where your personal development is really important

• CAD $250 to set up your home office if working remotely

• Professional development budget including language training (French courses for anglophone employees)

• Flexible working hours to accommodate time zone differences across North America