Role overview

Qualifications

Enrolled at Texas AM University or Graduate from Texas AM University
Sports background regarding Texas AM University
Genuine passion for Texas AM University
Excellent communication skills with co-workers and the Aggie community

Responsibilities

Serve as the liaison between AO and the community using social media regarding sports
Maintain strong relationships with Texas AM University and affiliated organizations
Attend sports games to gather content and post live updates on social media
Assist the Marketing Department in planning promotions and events

Key facts

Remote from: Texas (USA)
Full time
Social Media Strategist
English

Hard skills

Social Media Management Content Creation Customer Engagement Sports Analytics Event Scheduling Twitter Marketing

Other skills

Relationship Management
Communication
Physical Flexibility
Teamwork

About the company

Aggieland Outfitters

Retail (Super / Hypermarket)

Since opening our first retail location in 1992, Aggieland Outfitters has taken great pride in providing unique, high-quality Aggie apparel and gifts for our Aggie Family. What is today’s Aggieland Outfitters all began with a young Aggie's struggle to support himself through school in the late 1980’s. Fadi Kalaouze '91, soon found that he could design and sell t-shirts to Aggie fans on campus and thus began what has grown into one of the most successful retail businesses right here in Aggieland. In 1992, he and his wife, Hege (fellow Aggie, class of '90) opened an Aggie t-shirt store in Post Oak Mall in College Station called Inspirations - a store that served as THE Aggie t-shirt store in Aggieland for more than two decades. Eager to grow their business, and with a hunch that there might be a need for an Aggie specialty gifts and apparel store catering to those who love Texas A&M, the couple opened their first Aggieland Outfitters store at Post Oak Mall in College Station in 2000. The first location was a huge success and was soon followed by an online store. A second retail location opened in 2002 on George Bush Drive in an area of Aggieland affectionately known to Aggies as “Southgate”. Amidst Texas A&M's historic transition into the Southeastern Conference, the business was prosperous, allowing the company to launch its third location on University Drive in 2010. This location currently boasts the "Largest Aggie Flag in The World," and is now known as the flagship store, with more than 8,000 sq. ft. of the greatest Aggie shopping experience on Earth!

Company details

Company typeSME

IndustryRetail (Super / Hypermarket)

Company size51 - 200

Links

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Job description

d.b.a. Aggieland Outfitters

SPORTS MARKETING AND EVENTS

REPORTS TO: Director of Marketing, Marketing Manager, and Marketing Assistant

BASED AT: 303-A University Drive East, College Station, Texas, 77840

JOB PURPOSE

Assisting the Creative and Marketing Departments in their work in the social media department and increasing customer engagement by providing high-quality and informative content related to sports.

KEY RESPONSIBILITIES AND ACCOUNTABILITIES

Served as the liaison between AO and the community using our social media accounts regarding sports.
Maintain strong and positive relationships with Texas A&M University and all clubs, organizations, and groups affiliated with Aggieland Outfitters or Texas A&M University.
Participate in our AO Tailgates on campus for game days
Attend Sports Games on Behalf of Aggieland Outfitters to gather content for social media. (Sports pass will be reimbursed 1/12 of value per month.)
Post live content from sporting events on Twitter
Post polls and reply and follow up on feedback and results on all social media platforms
Post live feeds of sporting events on all social media platforms
Help the Marketing Department plan the promotions and events that are season/sports-specific.
- Attended and reported from sports champion events.
- Planned and executed pop-ups at sporting events and various on-campus student and community engagement activities.
Post relevant sports content promptly
Maintains positive relationships with fans

KEY SKILLS AND ATTRIBUTES

Strive for Growth and Development, Constant Improvement, and Innovation
Genuine passion for Texas A&M University
Excellent communication skills with co-workers and the Aggie community
Ability to work in a fast-paced and rapidly changing environment
Must be a sports enthusiast and knowledgeable about all College sports, both male and female

FORMAL QUALIFICATIONS

Enrolled at Texas A&M University or Graduate from Texas A&M University

PROFESSIONAL EXPERIENCE

Sports background regarding Texas A&M University

NOTES

Available to work an average of 15-20 hours per week in separate shifts
Some Nights and weekends will be required for attending sporting events and tailgates.
Flexibility with scheduling, planning, and strategy is necessary to complete tasks effectively.