UK Market Lead

• Convert existing warm leads from events, marketing activities and industry contacts into demos, pilots and signed customers.
• Build and own a focused outbound pipeline across relevant UK rail segments.
• Run discovery calls, product demos and commercial discussions with operational and senior stakeholders.
• Build a clear understanding of customer needs, buying processes and barriers to adoption in the UK market.
• Work closely with colleagues from Germany on customer demos, solution design and complex commercial discussions.
• Represent WILSON at trade fairs, conferences and industry events across the UK, supported by our German team where useful.
• Prepare and follow up trade shows together with our marketing and sales teams.
• Develop relationships through regular on-site meetings and face-to-face conversations.
• Identify and develop partnerships with complementary software providers and relevant industry partners.
• Continuously assess product-market fit and provide structured feedback to our product and management teams in Germany.
• Build the foundation for a local UK team and, as the business grows, support the hiring and onboarding of additional colleagues.

Essential:

• Experience in B2B sales or business development, ideally with software, digital solutions or complex B2B products.
• Confidence in managing the full sales cycle, from first contact to signed agreement.
• Strong communication skills in English and credibility in face-to-face customer meetings.
• Willingness to spend time on-site with customers and at industry events across the UK.
• Ability to understand operational workflows and translate them into clear customer value.
• A structured, self-driven working style and the ability to operate independently without an established local team.
• The ambition and potential to take on broader commercial and leadership responsibility as the UK business grows.
  
  

Valuable, but not essential:

• Experience in rail, transport, infrastructure,constructionor another operationally complex industry.
• Experience selling into regulated or safety-critical environments.
• SaaS sales experience.
• Existing contacts in the UK rail ecosystem.
• Experience building partnerships with software vendors,consultantsor industry organisations.
• Initial experience mentoring colleagues, building teams or taking informal leadership responsibility.
• Familiarity with workforce management, qualifications, planning, time tracking or payroll-related processes.

• Competitive compensation package with a fixed salary and a performance-based bonus (60/40 split), offering significant upside for strong commercial impact.
• Clear initial focus: build a strong pipeline, win first customers, and establish WILSON in the UK rail market.
• Opportunity to grow into a Country Manager UK role as the market develops, with responsibility for local commercial setup, team building, and long-term market expansion.
• Join an experienced and ambitious team with deep expertise in rail, mobility, transport, and logistics, supported by a strong industry network.
• Work in a fast-moving, flat-structured organization with short decision-making paths and close collaboration with the CEO and CRO.
• High level of influence on strategy, go-to-market approach, product direction, and overall UK market development.
• Be part of a scale-up phase (~50 employees) where you can actively shape structures, processes, and growth.
• Strong flexibility in working hours and working style – focus on outcomes, not a 9-to-5 structure.