Role overview

Qualifications

4+ years of relevant work experience
In-depth understanding and hands-on experience with major advertising platforms such as Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads
Experience working with an MMP (e.g., AppsFlyer)
Strong analytical and reporting skills

Responsibilities

Plan, launch, and manage global app and web paid acquisition campaigns across channels like Google, Meta, TikTok, and others
Conduct thorough data analysis to identify trends and opportunities for campaign performance optimization
Manage and optimize a multi-million dollar budget across paid media channels
Collaborate with product, data science, and lifecycle marketing teams to improve acquisition-to-retention performance

Key facts

Remote from: California (USA)
Fixed term
Mid-level (2-5 years)
User Acquisition Manager
English

Hard skills

Customer Acquisition Management Budget Management Advertising Networks Google Ads Banner Ads TikTok Marketing Search Advertising AppsFlyer (SaaS) Amplitudes Conversion Tracking Computational Tools Subscription Business Models Affiliate Marketing

Other skills

Problem Reporting
Accountability
Problem Solving

About the company

Huckleberry Labs

Health, Sport, Wellness & Fitness

Having experienced first-hand the toll of sleep deprivation and the lack of tailored and accessible help for parents, we set out to solve this problem in a new way with a team of sleep experts and data scientists. Huckleberry's first product gets kids from newborns to 5 years old sleeping better and longer. After understanding your child's sleep scenario, our algorithms and sleep experts determine what will work for your situation. Possible to achieve this without leaving your child to cry or medicating them? Yes indeed. Get started at: iOS: https://itunes.apple.com/us/app/huckleberry-sleep-improvement-for-families/id1169136078 Android: https://play.google.com/store/apps/details?id=com.huckleberry_labs.app Learn more at www.huckleberrycare.com.

Company details

Company typeScaleup

IndustryHealth, Sport, Wellness & Fitness

Company size11 - 50

Links

Website LinkedIn See all jobs

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Job description

About Huckleberry

At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.

Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey.

We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.

About the role

As a User Acquisition Manager, you’ll be responsible for successfully executing on our user acquisition strategy. You will collaborate with cross-functional teams in order to reach aggressive company growth goals and report directly to the director of performance marketing. This is an opportunity to help shape the next phase of growth for one of the most beloved parenting apps in the world.

This is a 40-hour per week, 12-month contract on a 1099 basis.

Areas of responsibility

Plan, launch, and manage global app and web paid acquisition campaigns across channels like Google, Meta, TikTok, and others, while maintaining our CAC and ROAS targets.

Conduct thorough data analysis to identify trends and opportunities for campaign performance optimization.

Manage and optimize a multi-million dollar budget across paid media channels.

Partner closely with creative and brand teams to develop scalable ad creatives and performance-driven messaging strategies.

Explore and evaluate user growth opportunities and prioritize by impact.

Build and manage testing frameworks (A/B tests, creative/ad copy experiments, audience tests, bid tests).

Act as liaison to our affiliate marketing agency and manage key relationships with our ad platform partners.

Collaborate with product, data science, and lifecycle marketing teams to improve acquisition-to-retention performance.

Contribute to overall growth strategy and identify new acquisition channels, audience opportunities, and scalable growth levers.

Requirements

4+ years of relevant work experience.

In-depth understanding and hands-on experience with major advertising platforms such as Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads. Additional platforms and ad networks are a plus.

Experience working with an MMP (e.g., AppsFlyer).

Experience working with data analytics platforms (e.g., Amplitude).

Experience running lift tests.

Strong analytical and reporting skills.

Technical knowledge and experience setting up conversion tracking.

Excellent sense of accountability and ownership.

A blend of creative and analytical approaches to problem-solving.

Nice to have

Comfortable working within a fast-paced environment and leveraging AI tools.

Ability to work with minimal guidance, be proactive, and handle the uncertainties and ambiguities you might encounter in a typical startup environment.

ASO experience is a plus.

Experience with Web2App marketing campaigns.

Experience with subscription businesses.

Affiliate marketing experience is a plus.

Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.