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Marketing Specialist

Incubyte

Role overview

Qualifications

  • 2–5 years of experience in B2B marketing, inbound marketing, marketing operations, content operations, or GTM coordination.
  • Experience working in B2B SaaS, technology services, AI, software development, IT services, consulting, or agency environments.
  • Strong project management and execution skills.
  • Experience managing content calendars, publishing workflows, and stakeholder follow-ups.

Responsibilities

  • Take ownership of the website and ensure it remains updated and functional.
  • Own the execution of the SEO content calendar and manage the inbound marketing calendar.
  • Execute Incubyte’s existing conference playbooks across different conference stages.
  • Maintain partner and referral ecosystem trackers and keep stakeholders updated on progress.

About the company

Incubyte logo

Incubyte

Software Development

We incubate high-quality, dedicated software engineering teams for our clients, where we design software, design the team a well as the organization strategy required to successfully release products that are relevant today as well as tomorrow. Got a working product already? - Scale-up and reach new milestones - Modernize your software - Bring stability and predictability into how your product behaves Got a product idea? - Hire your engineering team - Go to market quickly - Iterate rapidly Got too many manual processes? - Develop solutions to optimize processes - Enable non-linear scale - Measure and monitor outcomes We are your engineering team. We’ll build what you need. And we’ll help you do it the right way. *How we work* We are software crafters. We are proud of the way we work and the code we write. We embrace and are evangelists of eXtreme Programming practices. We heavily believe in being a DevOps organization, where developers own the entire release cycle and thus own quality. And most importantly, we never stop learning! Founded by product professionals, our goal is to bring a product mindset into services. We strive to find people who are passionate about coding, learning and growing along with us. Join our team! We’re looking for full stack developers, automation QA engineers, data engineers, business analysts and salesforce expertise!

Company details

IndustrySoftware Development
Company size51 - 200

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Job description

This is a remote position.

Incubyte is looking for a hands-on Inbound Marketing & GTM Operations Manager to take over and execute its inbound-led marketing and GTM operations.
The website, SEO strategy, conference playbooks, referral ecosystem tracker, and partner ecosystem direction will already be created and handed over. This role is responsible for maintaining these systems, coordinating execution, tracking progress, and ensuring marketing activities move forward consistently.
The person will work closely with founders, sales, engineering teams, and external partners to support Incubyte’s inbound, referral, partnership, and conference-led GTM efforts.
This is an execution-first role suited for someone who is organized, proactive, comfortable working with technical teams, and able to manage multiple marketing workflows independently.

Key Responsibilities

1. Website & Marketing Infrastructure
  • Take ownership of the website after handover and ensure it remains updated, functional, and aligned with marketing priorities.
  • Monitor website performance, traffic sources, form submissions, and basic conversion activity.
  • Ensure Google Analytics, Google Search Console, Google Tag Manager, website forms, and Google Workspace-related workflows are functioning correctly.
  • Maintain a simple tracker for website updates, issues, fixes, and improvement opportunities.
  • Coordinate with internal stakeholders or external specialists when website updates or fixes are required.
2. SEO & Inbound Marketing Execution
  • Own the execution of the SEO content calendar based on the predefined SEO strategy.
  • Manage the inbound marketing calendar across blogs, case studies, landing pages, service pages, LinkedIn posts, newsletters, and sales-support content.
  • Coordinate with founders, engineering teams, writers, designers, or freelancers to move content from brief to published asset.
  • Ensure SEO briefs, content buckets, keywords, publishing cadence, and review timelines are followed.
  • Work with engineering and internal subject matter experts to gather inputs for technical content when required.
  • Repurpose approved content into smaller assets for LinkedIn, email, website, or sales follow-ups.
  • Track published content, organic traffic, impressions, clicks, keyword movement, and other basic SEO performance indicators.
3. Conference Marketing Execution
  • Execute Incubyte’s existing conference playbooks across pre-conference, during-conference, and post-conference stages.
  • Work from the existing conference master list, scoring framework, and participation plan covering speaking, exhibiting, sponsoring, or attending.
  • Coordinate conference-related assets such as landing pages, email/LinkedIn copy, one-pagers, decks, meeting lists, QR codes, and follow-up material.
  • Support founders and sales teams with pre-event preparation and post-event follow-up.
  • Track conference tasks, meetings, leads, follow-ups, and outcomes.
  • Prepare basic post-conference summaries covering activity, outcomes, learnings, and next steps.
4. Partner & Referral Ecosystem Support
  • Maintain partner and referral ecosystem trackers and keep relevant stakeholders updated on progress.
  • Support communication between Incubyte’s internal teams, referral contacts, and partner ecosystem teams.
  • Coordinate required partner inputs such as documentation, capability material, enablement requirements, listings, submissions, and co-marketing inputs.
  • Support referral conversations with relevant collateral such as one-pagers, service decks, intro blurbs, case studies, and follow-up content.
  • Ensure partner and referral activities are backed by clear positioning, proof points, and updated marketing assets.
  • Track open tasks, follow-ups, blockers, and next steps across partner and referral initiatives.
5. Sales Enablement, CRM & Reporting
  • Create, update, and maintain basic sales and marketing collateral, including decks, one-pagers, case studies, proposal narratives, and follow-up assets.
  • Ensure all collateral is current, consistent, and aligned with Incubyte’s positioning and service offerings.
  • Support basic HubSpot or CRM hygiene for website leads, campaign tagging, contact updates, and lead source visibility.
  • Ensure website forms and inbound leads are captured and routed appropriately.
  • Maintain weekly and monthly reports across website, SEO, content, conferences, partnerships, referrals, and marketing execution.
  • Track activity status, blockers, outcomes, and next steps in shared trackers.


Requirements

  • 2–5 years of experience in B2B marketing, inbound marketing, marketing operations, content operations, or GTM coordination.
  • Experience working in B2B SaaS, technology services, AI, software development, IT services, consulting, or agency environments.
  • Strong project management and execution skills.
  • Experience managing content calendars, publishing workflows, and stakeholder follow-ups.
  • Working knowledge of SEO content execution and basic SEO performance tracking.
  • Familiarity with Google Analytics, Google Search Console, Google Tag Manager, and website performance monitoring.
  • Ability to coordinate with founders, sales teams, engineering teams, writers, designers, freelancers, and external partners.
  • Strong written communication and content coordination skills.
  • Comfortable working with HubSpot or similar CRM tools at a basic operational level.
  • Strong ownership, follow-through, and ability to operate independently with predefined strategies and playbooks.

Good to Have
  • Experience executing B2B conference or event marketing playbooks.
  • Experience supporting partner ecosystem or referral-led GTM activities.
  • Experience working with technical teams to create or coordinate content.
  • Familiarity with Webflow, WordPress, or similar CMS platforms.
  • Experience creating or updating sales collateral.
  • Basic understanding of lifecycle stages, lead sources, and campaign reporting.
  • Experience in AI, cloud, data, product engineering, or software services marketing.

Success in This Role Looks Like
  • The website is monitored, updated, and functioning smoothly after handover.
  • SEO and inbound content are published according to the agreed calendar.
  • Engineering and founder inputs are converted into useful marketing assets.
  • Conference playbooks are executed on time with proper preparation and follow-up.
  • Partner and referral ecosystem tasks are tracked and coordinated.
  • Sales collateral stays updated, relevant, and usable.
  • Website leads and campaign activities are captured with basic CRM hygiene.
  • Founders and sales have clear visibility into what marketing is executing, what is pending, and what needs attention.


Benefits

Life at Incubyte 

We are a remote-first company with structured flexibility. Teams commit to shared rhythms during core hours, ensuring smooth collaboration while maintaining autonomy. Twice a year, we come together in person for a co-working sprint and once a year for a retreat - with all travel expenses covered. 

Our environment is built for crafters: pairing, refactoring, experimenting with AI, and pushing the boundaries of software excellence. We are all lifelong learners, and our work is our passion. 

Perks

  • Dedicated learning & development budget. 
  • Sponsorship for conference talks. 
  • Comprehensive medical & term insurance. 
  • Employee-friendly leave policies. 
  • Home Office fund 
  • Medical Insurance

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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