Role overview

Qualifications

Experience driving growth, SEO/AEO, organic acquisition, or user acquisition initiatives for consumer apps, digital products, or engagement-driven platforms.
Strong understanding of SEO/AEO fundamentals, content strategy, search behavior, and organic growth channels.
Familiarity with App Store Optimization (ASO) and mobile app acquisition strategies.
Experience analyzing performance data and translating findings into actionable recommendations.

Responsibilities

Conduct an assessment of existing acquisition channels, search visibility, app discoverability, and conversion pathways.
Identify and prioritize opportunities to improve organic acquisition, conversion, and member growth.
Develop and execute a focused growth experimentation roadmap across SEO, ASO, content, referral, and conversion initiatives.
Implement and optimize selected growth initiatives designed to increase discoverability and user acquisition.

Key facts

Remote from: United States
Freelance
Growth Marketing Specialist
English

Hard skills

Search Engine Optimization Content Strategy Customer Acquisition Management App Store Optimization Project Management Test Automation Growth Hacking

Other skills

Strategic Thinking
Prioritization

About the company

The Phoenix

The Phoenix is a 501(c)(3) nonprofit organization whose mission is to foster a supportive, physically active community for individuals who are recovering from a substance use disorder and for those who choose to live sober. By participating in our physical, social and educational programs, participants build confidence, self-respect, and community. Activities offered include CrossFit, climbing, hiking, boxing, running, yoga, road & mountain biking, and strength training. Through traditional fundraising strategies and revenue-generating ventures, Phoenix is able to provide free programs for anyone with 48 hours of sobriety.

Company details

Company size51 - 200

Links

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Job description

We are looking for a growth-oriented digital marketing contractor who enjoys identifying opportunities, testing new ideas, and building sustainable acquisition strategies. You are comfortable balancing strategic thinking with hands-on execution and can translate data and insights into measurable growth initiatives.

The scope of this contract position includes assessing NewForm’s organic growth opportunities and delivering a prioritized roadmap for improving discoverability, acquisition, and conversion. During the contract period, this individual will identify, implement, and evaluate growth initiatives across search, app store discovery, referral pathways, content, and conversion experiences.

CONTRACT SCOPE

Conduct an assessment of existing acquisition channels, search visibility, app discoverability, and conversion pathways.
Identify and prioritize opportunities to improve organic acquisition, conversion, and member growth.
Develop and execute a focused growth experimentation roadmap across SEO, ASO, content, referral, and conversion initiatives.
Implement and optimize selected growth initiatives designed to increase discoverability and user acquisition.
Analyze performance and provide recommendations, documentation, and future-state roadmap for ongoing growth efforts.

QUALIFICATIONS

Experience driving growth, SEO/AEO, organic acquisition, or user acquisition initiatives for consumer apps, digital products, or engagement-driven platforms.
Strong understanding of SEO/AEO fundamentals, content strategy, search behavior, and organic growth channels.
Familiarity with App Store Optimization (ASO) and mobile app acquisition strategies.
Experience analyzing performance data and translating findings into actionable recommendations.
Ability to independently prioritize initiatives, manage projects, and execute with minimal oversight.

PREFERENCES

We welcome all talented contractors to apply even if you don't have all these preferred attributes

Demonstrated success supporting growth initiatives for mobile apps, marketplaces, communities, or mission-driven platforms.
Experience working across both strategic planning and hands-on execution.
Familiarity with AI-assisted workflows, automation tools, and growth experimentation methodologies.

CONTRACT TERMS

Number of hours: 20-25 hours per week, approximately
Location: Remote within the United States
Schedule: Flexible within agreed-upon hours
End date: 90-day contract with potential for long-term engagement

ABOUT US

The Phoenix's mission is to build a sober active community that fuels resilience and harnesses the transformational power of connection so that together we rise, recover, and live. Through activities such as CrossFit, book clubs, rock climbing, art socials, yoga, and meditation, participants build confidence, self-respect, and community. The Phoenix offers free programs, both in person and online, for anyone with 48 hours of sobriety. Since 2006, we have served hundreds of thousands of individuals with the help of thousands of volunteers across the country.

At The Phoenix, we welcome people from all backgrounds and strive to create a healing-centered environment that allows everyone to bring their authentic selves to the workplace. We seek to create a workplace environment that accurately reflects the diverse communities we serve. We understand that voices of varied experiences and perspectives are central to our mission and our impact. We do not discriminate on the basis of race, color, religion, creed, gender, gender expression, pregnancy, genetic information, age, national origin, ancestry, disability, marital status, sexual orientation, or military status.

The Phoenix will gladly provide reasonable accommodations during the interview process if needed. Please ask!