Role overview

Qualifications

Experience leading lifecycle, CRM, retention, or engagement initiatives for consumer apps, digital products, or engagement-driven platforms.
Strong hands-on experience with Braze or comparable lifecycle marketing platforms and analytics tools.
Experience developing testing strategies, analyzing performance data, and translating insights into actionable recommendations.
Strong copywriting and messaging skills with the ability to create compelling user communications.

Responsibilities

Conduct an assessment of existing lifecycle marketing programs, user journeys, segmentation strategies, and engagement performance.
Identify key areas of user friction, drop-off, and opportunity across the member lifecycle.
Develop and execute a prioritized lifecycle optimization roadmap focused on activation, engagement, retention, and reactivation.
Build and optimize a number of lifecycle campaigns, journeys, and experiments within Braze.

Key facts

Remote from: United States
Freelance
English

Hard skills

Lifecycle Management Microsoft Dynamics CRM Analytics User Analysis Campaign Management Performance Analysis Copywriting Exploratory Testing Project Management

Other skills

Engagement Skills
Mobile Apps
Collaboration
Prioritization
Communication

About the company

The Phoenix

The Phoenix is a 501(c)(3) nonprofit organization whose mission is to foster a supportive, physically active community for individuals who are recovering from a substance use disorder and for those who choose to live sober. By participating in our physical, social and educational programs, participants build confidence, self-respect, and community. Activities offered include CrossFit, climbing, hiking, boxing, running, yoga, road & mountain biking, and strength training. Through traditional fundraising strategies and revenue-generating ventures, Phoenix is able to provide free programs for anyone with 48 hours of sobriety.

Company details

Company size51 - 200

Links

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Job description

We are looking for a strategic and hands-on lifecycle marketing contractor who enjoys solving complex engagement challenges, identifying opportunities independently, and turning insights into action. You are equally comfortable analyzing user behavior, building campaigns, and developing recommendations that improve long-term member engagement.

The scope of this contract position includes conducting a comprehensive review of NewForm’s lifecycle marketing ecosystem and delivering a prioritized roadmap to improve activation, engagement, retention, and reactivation. During the contract period, this individual will identify opportunities for optimization, implement selected lifecycle initiatives, and provide recommendations for future lifecycle investment.

Conduct an assessment of existing lifecycle marketing programs, user journeys, segmentation strategies, and engagement performance.
Identify key areas of user friction, drop-off, and opportunity across the member lifecycle.
Develop and execute a prioritized lifecycle optimization roadmap focused on activation, engagement, retention, and reactivation.
Build and optimize a number of lifecycle campaigns, journeys, and experiments within Braze.
Analyze results and provide recommendations, documentation, and future-state roadmap for ongoing lifecycle improvements

QUALIFICATIONS

Experience leading lifecycle, CRM, retention, or engagement initiatives for consumer apps, digital products, or engagement-driven platforms.
Strong hands-on experience with Braze or comparable lifecycle marketing platforms and analytics tools.
Experience developing testing strategies, analyzing performance data, and translating insights into actionable recommendations.
Strong copywriting and messaging skills with the ability to create compelling user communications.
Ability to independently prioritize opportunities, manage projects, and execute with minimal oversight.

PREFERENCES

We welcome all talented contractors to apply even if you don't have all these preferred attributes

Experience supporting lifecycle programs for mobile apps, community-based platforms, or mission-driven organizations.
Experience collaborating closely with product, analytics, and marketing teams.
Familiarity with experimentation frameworks and user behavior analysis.

CONTRACT TERMS

Number of hours: Approximately 25 hours/week
Location: Remote within the United States
Schedule: Flexible within agreed-upon working hours
End date: Initial 90-day contract with potential for long-term engagement

ABOUT US

The Phoenix's mission is to build a sober active community that fuels resilience and harnesses the transformational power of connection so that together we rise, recover, and live. Through activities such as CrossFit, book clubs, rock climbing, art socials, yoga, and meditation, participants build confidence, self-respect, and community. The Phoenix offers free programs, both in person and online, for anyone with 48 hours of sobriety. Since 2006, we have served hundreds of thousands of individuals with the help of thousands of volunteers across the country.

At The Phoenix, we welcome people from all backgrounds and strive to create a healing-centered environment that allows everyone to bring their authentic selves to the workplace. We seek to create a workplace environment that accurately reflects the diverse communities we serve. We understand that voices of varied experiences and perspectives are central to our mission and our impact. We do not discriminate on the basis of race, color, religion, creed, gender, gender expression, pregnancy, genetic information, age, national origin, ancestry, disability, marital status, sexual orientation, or military status.

The Phoenix will gladly provide reasonable accommodations during the interview process if needed. Please ask!