Senior Marketing Manager - Life Sciences

KEY RESPONSIBILITIES

Strategic Marketing Leadership:

• Develop and implement marketing strategies that align with the service line’s goals and the overarching business objectives, working closely with the General Manager to define priorities.
• Collaborate with corporate marketing to ensure alignment with overall brand strategies and messaging, adapting corporate initiatives to meet service line needs.

Execution through Corporate Marketing:

• Work closely with the corporate marketing team to execute the service line's marketing initiatives, ensuring timely delivery and adherence to brand standards.
• Provide the corporate marketing team with clear direction on the service line’s marketing needs, including product messaging, positioning, and campaign goals.

Product Marketing Oversight:

• Lead product marketing efforts, ensuring the correct positioning, messaging, and market strategy for new products or services within the service line.
• Coordinate with corporate marketing for content creation, product launches, and campaign execution, ensuring a unified approach to product marketing.

Cross-Functional Collaboration:

• Serve as the key liaison between the General Manager, corporate marketing, sales, and product teams, ensuring alignment on strategic marketing initiatives.
• Support corporate marketing with data-driven insights, customer needs, and competitive intelligence to enhance the execution of campaigns.

Market and Customer Insights:

• Gather and analyze customer feedback, market trends, and competitor activities to inform the service line’s marketing strategy.
• Provide actionable insights to the corporate marketing team to refine marketing efforts and enhance the overall customer experience.

Lead Generation and Demand Generation:

• Work with the corporate marketing team to develop and optimize lead generation and demand generation strategies that align with sales objectives.
• Ensure marketing campaigns are designed to support sales efforts, contributing to pipeline growth and customer acquisition.

Content Development and Messaging:

• Guide the corporate marketing team in the creation of marketing materials (e.g., case studies, brochures, presentations, and digital content) that effectively communicate the service line’s products and value propositions.
• Ensure all content is aligned with the service line’s goals and brand guidelines.

Performance Monitoring and Reporting:

• Monitor and measure the effectiveness of marketing initiatives, working with the corporate marketing team to analyze performance and optimize strategies.
• Provide the General Manager with regular reports on campaign results, marketing ROI, and performance against key metrics.

Sales Enablement:

• Support the sales team by ensuring they are equipped with the right tools and marketing collateral to close deals effectively.
• Collaborate with sales enablement to develop materials such as product guides, presentations, and demo scripts.  

Budget and Resource Management:

• Manage the marketing budget for the service line, ensuring resources are allocated effectively to maximize impact across corporate marketing channels.
• Track expenditures and ensure all marketing activities stay within budget.