Digital Campaign Manager

Job Summary: 

Granicus is seeking a Digital Campaign Manager to design, own, and scale our organic and paid social media strategy, paid digital advertising programs, and paid Account‑Based Marketing (ABM) initiatives. This role is critical to driving pipeline growth, improving marketing efficiency, and ensuring Granicus invests in the highest‑impact media opportunities. 

You will work closely with brand, segment, and regional marketers to design, execute, and continuously optimize integrated campaigns that support revenue goals across our public sector markets. This is a performance‑led role, requiring strong analytical skills, platform expertise, and the ability to connect strategy to measurable business outcomes. 

Key Responsibilities 

This role will establish Paid Social and Display as scalable acquisition channels and grow their share of revenue mix.  

1. Strategy & Ownership 

• Own the end‑to‑end organic and paid social media strategy and execution across key platforms (e.g., LinkedIn, YouTube), ensuring alignment with brand positioning and demand generation goals. 

• Define and manage Granicus’ paid advertising strategy, including paid social, paid search, display, and retargeting, with a focus on pipeline contribution and efficiency. 

• Lead the paid ABM strategy, partnering with segment marketers to plan and execute targeted influence and demand programs using platforms such as 6sense. 

• Lead strategy and execution for digital traffic generation. Ensure traffic acquisition aligns to pipeline and revenue objectives—not vanity metrics. 

• Define and lead the paid Generative Engine Optimization (GEO) strategy to support Granicus discoverability targets. 

• Determine where to invest the “next best dollar” by evaluating channel performance, audience effectiveness, and return on investment. 

2. Campaign Execution & Optimization 

• Partner with brand and segment marketing teams to design integrated campaigns, ensuring strong alignment between media, creative, messaging, and landing experiences. 

• Oversee day‑to‑day execution and optimization of campaigns, including audience targeting, bidding strategies, creative testing, and budget pacing. 

• Apply a rigorous, data‑driven testing framework to continuously improve performance across platforms, formats, and audiences. 

• Identify, test, and scale new media opportunities and emerging platform capabilities. 

3. Measurement, Reporting & Insights 

• Own performance measurement for paid media and social channels, with accountability for key metrics including CPC, CPL, pipeline contribution, and conversion rates. 

• Deliver clear, actionable reporting on performance versus forecasts to marketing leadership and senior stakeholders. 

• Translate data into insights that inform future strategy and campaign design. 

• Continuously challenge assumptions through experimentation and performance analysis. 

4. Collaboration & Leadership 

• Build strong partnerships with internal stakeholders across brand, segment, regional marketing, web, and revenue teams. 

• Manage relationships with external platform partners (e.g., LinkedIn, Google, 6sense) and media agencies as applicable. 

• Share best practices, insights, and learnings across the broader marketing organization to elevate digital marketing capabilities. 

Qualifications 

• 5+ years of hands‑on experience in paid media and social marketing, including paid social, PPC, and ABM. 

• Proven experience owning and optimizing media budgets with a strong focus on ROI and pipeline impact. 

• Strong analytical skills and comfort working with performance data, attribution models, and testing frameworks. 

• Experience working closely with cross‑functional marketing teams to deliver integrated campaigns. 

• Expertise with platforms such as LinkedIn Ads, Google Ads, 6sense, Google Analytics, and related martech tools. 

• Experience marketing to public sector audiences is a plus. 

• A proactive, curious marketer who thrives in a fast‑paced, performance‑driven environment. 

Job Success Metrics 

Success in this role will be measured by tangible business impact, including: 

• Pipeline contribution from paid and social channels 

• Paid media efficiency (CPC, CPL, CAC, and ROI) 

• Audience and traffic quality and funnel progression 

• Continuous improvement through testing and optimization 

Why This Role Matters 

• Paid and social media are critical growth levers for Granicus’ next phase of scale. 

• This role ensures our media investments drive measurable revenue impact—not vanity metrics. 

• You will play a key role in shaping how Granicus reaches, influences, and converts public sector buyers globally. 
   

Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!  

Security and Privacy Requirements 

• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program. 

• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies. 

The Team 

We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand. 

The Culture 

• At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be a part of our journey. 

• A few culture highlights include – Employee Resource Groups to encourage diverse voices 

• Coffee with Mark sessions – Our employees get to interact with our CEO on very important and sometimes difficult issues ranging from mental health to work-life balance and current affairs.  

• Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more. 

• We bring in special guests from time to time to discuss issues that impact our employee population  

The Impact 

We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here. 

The Benefits  

At Granicus, we offer a competitive benefits package that allows employees to tailor benefits to their needs. Benefits listed below are for employees based in the U.S. 

• Flexible Time Off 

• Medical (includes an option that is paid 100% by Granicus!), Dental & Vision Insurance 

• 401(k) plan with matching contribution 

• Paid Parental Leave 

• Employer-paid Short and Long Term Disability Insurance, Group Term Life Insurance and AD&D Insurance 

• Group legal coverage  

• And more 

Security Requirement: 

Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program. 

EEO Statement: 

We are an EEO Employer. It has been and will continue to be a fundamental policy of Granicus not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status or any other characteristic prohibited by federal, state and/or local laws.