You will work closely with our Performance and Brand Team to develop creative strategies that strengthen both brand and conversion performance.
What You'll Do
Performance Creative Strategy
- Develop ad angles, hooks, and messaging frameworks
- Build and manage a creative testing roadmap
- Analyze creative performance and identify winning patterns
- Partner with Performance Marketing to scale successful concepts
Founder & Organic Content Strategy
- Develop content concepts for founders and leadership
- Create repeatable content series and storytelling formats
- Translate customer pain points into engaging content ideas
UGC & Influencer Creative Strategy
- Develop creator briefing frameworks
- Identify high-performing influencer and UGC formats
- Support content repurposing across paid and organic channels
Campaign Messaging
- Translate product functionality into compelling customer benefits
- Support launch campaigns with clear messaging strategies
- Align creative concepts with business objectives
