Director, Growth Marketing

About Procurement Partners

At Procurement Partners, we help healthcare organizations simplify and modernize purchasing, invoicing, inventory management, and payments through innovative procure-to-pay technology solutions.

Our platform supports senior living communities, ambulatory surgery centers, physician groups, behavioral health organizations, and community hospitals by reducing manual work, improving visibility, strengthening compliance, and driving operational efficiency across the supply chain.

As a growing healthcare SaaS organization, we are focused on delivering meaningful impact for our customers while building a collaborative, growth-oriented culture internally. We are looking for a Growth Marketing Director to help accelerate pipeline generation, strengthen market awareness, and support the next phase of company growth.

 What You'll Do:

• Own and manage multi-channel demand generation programs across: 
  • Paid media 
  • Email marketing 
  • Webinars 
  • Events 
  • SEO/SEM 
  • Partnerships 
  • Lifecycle marketing 
  • Account-based marketing (ABM) 
• Launch, optimize, and scale campaigns focused on generating high-quality leads and pipeline 

Lead Management & Funnel Optimization

• Build and improve lead generation, lead nurturing, and conversion strategies throughout the buyer journey 
• Partner with Sales and Revenue Operations to improve: 
  • Lead quality 
  • Funnel conversion rates 
  • Pipeline velocity 
  • Marketing attribution 
• Optimize campaign performance based on conversion and engagement data 

Account-Based Marketing (ABM)

• Develop and execute targeted ABM strategies for key accounts and buying groups 
• Coordinate closely with Sales on account targeting, engagement strategies, and campaign execution 
• Create personalized marketing approaches for healthcare decision-makers and stakeholders 

Analytics, Reporting & Performance Management

• Create and manage campaign reporting, funnel analytics, KPI dashboards, and executive-level reporting 
• Monitor and analyze: 
  • Marketing-sourced pipeline 
  • Campaign ROI 
  • CAC/CPL 
  • Conversion metrics 
  • Attribution performance 
• Use data-driven insights to continuously improve marketing effectiveness and scalability 

Messaging & Go-to-Market Support

• Help refine positioning, messaging, and value propositions for healthcare audiences 
• Support go-to-market planning for new products, features, and strategic initiatives 
• Ensure messaging aligns across Marketing, Sales, Product, and Customer Success 

Digital Experience & Marketing Technology

• Oversee website optimization, conversion strategy, and digital performance improvements 
• Leverage marketing automation and AI-enabled tools to improve efficiency, personalization, and scalability 
• Manage and optimize systems such as HubSpot and related marketing technologies 

Market & Competitive Insights

• Analyze market trends, customer behavior, competitor activity, and campaign performance to identify growth opportunities 
• Stay informed on healthcare SaaS and demand generation best practices to help evolve marketing strategy 

Cross-Functional Leadership

• Partner closely with Sales, Product, Customer Success, Revenue Operations, and Executive Leadership 
• Contribute to strategic planning and help build scalable marketing infrastructure as the organization continues to grow 
• Serve as a key contributor to revenue growth and overall business strategy 

What You'll Bring

• 8+ years of experience in B2B SaaS demand generation, growth marketing, or revenue marketing 
• 2+ years in a senior, lead, or strategic marketing role with experience influencing go-to-market strategy and executive stakeholders 
• Experience marketing complex SaaS platforms to healthcare organizations preferred 
• Proven ability to build and scale multi-channel pipeline generation and ABM programs in high-growth environments 
• Strong HubSpot expertise, including workflows, automation, segmentation, lifecycle management, lead scoring, reporting, and campaign optimization 
• Deep analytical capability with experience interpreting funnel metrics, attribution models, CAC, CPL, pipeline contribution, and revenue performance data 
• Experience managing paid digital channels and optimizing campaign performance across multiple acquisition channels 
• Experience partnering closely with Sales, Revenue Operations, Product Marketing, and Customer Success teams to align growth initiatives with business objectives 
• Strong analytical mindset with the ability to translate data into actionable insights and strategic recommendations 
• Excellent communication, collaboration, and stakeholder management skills, including executive-level presentation and reporting capabilities 
• Comfortable operating both strategically and tactically in a fast-paced, evolving environment 
• Experience within PE-backed, scaling, or high-growth organizations is strongly preferred

What Will Help You Stand Out: 

• Experience within healthcare IT, healthcare SaaS, health tech, or clinical operations environments 
• Familiarity with intent data platforms such as 6sense, Bombora, or similar tools 
• Experience with Salesforce, HubSpot, ZoomInfo, Outreach, Clay, or related GTM technologies 
• Experience supporting longer sales cycles and multi-stakeholder buying groups within regulated or operationally complex industries 
• Previous experience mentoring, managing, or developing team members in a player-coach environment

Why This Role:

• Opportunity to help shape the future of a rapidly growing healthcare technology company 
• High-impact role with visibility and partnership across Executive Leadership 
• A true ownership opportunity where your work directly influences company growth and go-to-market maturity 
• Collaborative, growth-oriented culture focused on innovation, accountability, and execution 
• Opportunity to build and scale marketing programs that directly impact revenue performance 
• Competitive compensation and benefits 
• Meaningful opportunity for long-term career growth and leadership expansion