Logo for Penn Veterinary Supply Inc.

Marketing Support Specialist

Role overview

Qualifications

  • Bachelor’s degree in Marketing or equivalent experience
  • Excellent verbal and written communication skills, copywriting experience a plus
  • Ability to work in a fast-paced collaborative environment
  • Strong attention to detail, well organized

Responsibilities

  • Collaborate with other members of the Marketing team to draft and post manufacturer pass through promotions to sales and the website
  • Evaluate promotions for potential reporting needs; Communicate report requests to the IT team and validate before distributing
  • Serve as a liaison between the marketing and purchasing teams in relation to establishing, implementing, and processing Manufacturer and Penn Vet exclusive promotions
  • Draft and publish new product memos in collaboration with the Marketing Communications Manager, Marketing Relations Manager, and the Sales Support Project Manager and Trainer

Key facts

Other skills

  • Communication
  • Detail Oriented
  • Collaboration
  • Microsoft Office
  • Microsoft Excel
  • Time Management

About the company

Penn Veterinary Supply Inc. logo

Penn Veterinary Supply Inc.

Wholesale Distribution

Penn Vet was created in 1981 with veterinarians in mind. The founder of our company believed there was a better way to provide product to the veterinary profession as well as many needs that weren't being met or even considered. We pride ourselves on doing the simple things better and on going above and beyond the expectations of our customers; We simply believe it's the way it should be done. We do not claim to be the biggest supplier, nor are we a one-stop shop, but we believe there is something to be said for offering choice to our customers. Our selection of products allows us to offer you money-saving alternatives to big-name products other larger distributors can't carry, or don't promote, due to their obligations to big-name manufacturers. Our home office, located in Lancaster, PA, is also home to our Conference Center where we offer continuing education seminars (most free of charge) to our customers.

Company details

Company typeSME
IndustryWholesale Distribution
Company size51 - 200

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Job description

ABOUT US

Founded in 1981, Penn Veterinary Supply was created out of the belief that there is a better way to supply veterinarians with products and services. This belief remains at the core of everything we do. We proudly remain a family owned and operated business, free of corporate ownership. This enables us to best meet the needs of our customers on an individual basis without the pressure of answering to shareholders. We strive to set a higher standard of servicing the veterinary profession by focusing on our Power in Partnership model:

  • Penn Vet is a Family-Owned Business that values our PEOPLE and yours.
  • Our team is dedicated to providing SOLUTIONS for the veterinarians and entire staff at independent, privately held veterinary hospitals.
  • We aim to be a true business partner that strives to consistently exceed your SERVICE expectations.
  • We select partners who advocate for the importance of the veterinarian's recommendation of PRODUCTS that provide quality, savings, and value.

Penn Vet was founded in Lancaster County, Pennsylvania, and has since grown to open branches in Michigan, Florida, and North Carolina.

 ABOUT THE POSITION

The Marketing Support Specialist is responsible for the processing of manufacturer promotions from start to finish in coordination with the rest of the marketing team. They are the lead in communications with both the sales team and customers regarding promotions. They evaluate incoming promotional communications for accuracy and ensure appropriate measures are in place to process and track promotions for reimbursement. They set promotions up online, ensuring they are appropriately tested to function properly and draft informative internal memos for the sales team. Their position requires attention to detail and the ability to prioritize and manage multiple tasks. 

Essential Responsibilities

  • Collaborate with other members of the Marketing team to draft and post manufacturer pass through promotions to sales and the website 
  • Collaborate with Marketing Communications Manager and Marketing Relations Manager on to create and draft Penn Vet exclusive promotions and offerings. 
  • Evaluate promotions for potential reporting needs; Communicate report requests to the IT team and validate before distributing. 
  • Communicate, when required, with the finance and credit teams in regard to promotional expenses and reimbursement 
  • Serve as a liaison between the marketing and purchasing teams in relation to establishing, implementing, and processing Manufacturer and Penn Vet exclusive promotions. 
  • Present promotions with persuasive, concise, and consistent messaging across all channels 
  • Evaluate promotions for helpful additional support documents, such as calculators, detail aids, etc. and collaborate with the Marketing Communications Manager and Marketing Relations Manager on creation 
  • Act as primary contributor and reviewer of promotional content in outgoing communications 
  • Draft and publish new product memos in collaboration with the Marketing Communications Manager, Marketing Relations Manager, and the Sales Support Project Manager and Trainer 
  • Perform other related duties as required or as requested by Marketing Relations Manager, Marketing Communications Manager, Director of Marketing & Sales Operations, Vice President, or Company President 

 Required Education and Experience

  • Bachelor’s degree in Marketing or equivalent experience  
  • Excellent verbal and written communication skills, copywriting experience a plus 
  • Ability to work in a fast-paced collaborative environment  
  • Ability to organize one’s own activities and manage multiple priorities independently while also working as an active member on a team  
  • Strong attention to detail, well organized  
  • Highly proficient in the use of computers especially MS Office Suite; Advanced Microsoft Excel skills required 
  • Ability to work from a dedicated home office with highspeed internet (20Mpbs up, 5Mbps down) 
  • Ability to travel periodically 

Penn Veterinary Supply is a drug-free workplace. Candidates are required to successfully pass a pre-employment drug screen and background check. Penn Vet is an Equal Employment Opportunity employer that does not discriminate based on race, color, religion, sex, disability, marital status, age, pregnancy, national 

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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