Senior Lead, Demand Generation

Role Overview

We are seeking a strategic Sr Demand Generation Manager to lead high-impact global pipeline initiatives across EDB’s enterprise growth motion. This role will own the strategy, orchestration, and optimization of integrated demand programs that drive measurable pipeline, accelerate revenue opportunities, and strengthen EDB’s market position across key segments. 

As a senior individual contributor, you will influence cross-functional go-to-market strategy across Marketing, Sales, SDR, Product Marketing, and Operations while serving as a leader in modern, data-driven demand generation practices. You will balance strategic planning with operational excellence, bringing a strong point of view on audience targeting, funnel optimization, campaign architecture, and pipeline acceleration. 

Key Responsibilities

Integrated Campaign Strategy & Execution

•       Design and execute integrated, multi-channel demand generation campaigns that connect paid, owned, and earned touchpoints into cohesive buyer journeys – from awareness to conversion.
• Lead cross-functional campaign planning across Product Marketing, Sales, SDR, and Revenue Operations to align messaging, targeting, and pipeline goals for strategic growth initiatives. 
•       Build campaigns with a strong inbound lens: develop and optimize programs (SEO-aligned content, gated assets, webinars, nurture) that attract and convert net-new prospects and grow inbound lead volume.
•       Plan and execute across internal and vendor partner channels including email, digital advertising, content syndication, webinars, and social – ensuring channel strategy ladders up to campaign goals.
•       Drive promotion of EDB assets (eBooks, webinars, case studies, whitepapers) across paid and owned channels, optimizing placement and messaging to maximize engagement and conversion.
•       Identify new opportunities and channels for pipeline growth by leveraging market, customer, and competitive insights.

Pipeline & Revenue Ownership

Own pipeline creation targets and influence revenue outcomes across priority segments and campaigns. 

•       Share accountability for overall MQL volume and pipeline contribution targets alongside the broader demand generation team.
•       Own the performance of the specific campaigns and channels you oversee – setting goals, monitoring results, and proactively optimizing to hit targets.
•       Apply a test-and-learn approach to continuously improve messaging, targeting, creative, and channel mix across your programs.
•       Translate campaign performance data into clear insights and recommendations, contributing to team-level pipeline reviews and planning discussions.

Lead Management & Funnel Health

•       Oversee list segmentation, lead import processes, nurture workflows, and campaign follow-up in partnership with marketing operations and SDR teams.
•       Establish and enforce lead quality standards for campaigns you manage; proactively identify and close gaps in funnel conversion.
•       Align closely with sales development to support smooth MQL handoffs, agreed SLAs, and visibility into campaign performance.

MarTech & Operations

•       Serve as a power user of the marketing technology stack, including Marketo, Salesforce, Salesloft, LinkedIn Campaign Manager, and Google Ads.
•       Partner with marketing operations to ensure accurate attribution, data hygiene, and campaign tracking across your programs.

Who You’ll Work With

The Demand Generation Manager will collaborate and coordinate with stakeholders across EDB:

•       Sales Alignment: Partner with global sales teams to understand customer personas, territory priorities, and build effective, targeted sales plays.
•       Global SDR Coordination: Work closely with sales development to ensure smooth MQL handoffs, agreed SLAs, and transparent campaign performance reporting.
•       Cross-Functional Partnership: Collaborate with Product Marketing, Field Marketing, Relationship Marketing, and Engineering to build and execute customized campaign plans for key market segments.
•       Marketing Leadership: Serve as a strategic input into the broader marketing roadmap and contribute to quarterly planning conversations.

Qualifications

Required

•       BA/BS in Marketing, Communications, Business, or a related field.
•     5-7+ years of experience in B2B demand generation or integrated campaign marketing, with a demonstrated track record of owning programs from strategy through execution.
•       Proven expertise in integrated campaign design – the ability to connect paid, owned, and earned channels into cohesive, full-funnel programs.
•       Experience driving inbound lead growth through content-led programs, SEO-aligned campaigns, gated assets, webinars, and nurture strategies.
•       Shared accountability mindset: comfortable contributing to team-level MQL and pipeline goals while owning performance for your specific campaigns and channels.
•       Strong analytical skills with the ability to interpret campaign data, identify trends, and make optimization decisions with confidence.
•       Excellent project management skills; ability to manage multiple campaigns and priorities in a fast-paced environment.
•       Outstanding written and verbal communication skills, with the ability to clearly present performance insights and campaign plans to cross-functional partners.
•       Highly collaborative, proactive, and self-directed with strong cross-functional influence.

Preferred

•       Hands-on experience with Marketo (or equivalent platforms such as HubSpot or Pardot) and Salesforce CRM.
•       Experience in the enterprise software, data, or cloud infrastructure space.
•       Familiarity with ABM strategies and tools.
•       Experience managing agency or vendor relationships for paid media or content syndication programs.