CRM & Automation Marketing Specialist

What you’ll do:

• HubSpot Mastery: Architect and optimize complex workflows, lifecycle stages, and advanced lead scoring models to hit MQL and upsell targets.

• Daily Operations: Execute and monitor daily deployments of Email and WhatsApp campaigns with 100% technical accuracy.

• Revenue & Upsell Focus: Build automated journeys specifically designed for product upsell and cross-sell, increasing the lifetime value of our contacts database.

• Data Hygiene & Health: Own the integrity of our HubSpot database. You will ensure properties are correctly mapped, data flows are seamless, and the portal remains clean and scalable.

• Stakeholder Management: partner with sales teams to ensure lead handoff is seamless and feedback loops are active; collaborate with global marketing teams to align on technical standards, tool updates, and best practices; handle relationships with external vendors to ensure service stability and performance.

• Growth & Testing: Implement a continuous A/B testing roadmap (copy, triggers, segmentation) to improve conversion rates across the entire funnel.

• Reporting: Track and report on key performance indicators: MQL volume, influenced revenue, and database growth/health.

What Success Looks Like:

• Consistently hitting or exceeding monthly MQL targets on multiple marketing channels.

• A "gold standard" HubSpot portal with high data integrity and low technical debt.

• Strong alignment and smooth collaboration between local marketing, sales, and global teams.

• Flawless execution of daily campaign deployments and weekly roadmap planning.

Qualifications

• Proven HubSpot Expertise (Mandatory): Extensive experience with workflows, segments and advanced reporting.

• Senior Marketing Background: Experience in CRM or Marketing Ops for B2B SaaS, with a clear track record of driving revenue.

• Stakeholder Communication: Ability to translate technical CRM logic into business impact for Sales and Global stakeholders.

• Database Specialist: Expert in list management, property logic, and data cleansing.

• Detail-Oriented: You triple-check every link, trigger, and exclusion rule before hitting "Publish".

• Result-Oriented: You focus on the bottom line and how automations contribute to revenue.

• Fluent English: Mandatory for collaboration with global squads, daily communication and technical documentation.
  

Bonus Points:

• HubSpot Certifications (Marketing Software, Reporting, or Platform Consulting).

• Experience with WhatsApp automation APIs and CRM integrations.

• Intermediate+ in Spanish.
  

Why Join Us

✨ Strategic Impact: Directly influence the growth of our most profitable vertical.

✨ Technical Autonomy: High ownership over the HubSpot environment and automation logic.

✨ Global Exposure: Constant exchange with top-tier marketing and product talent in LatAm and Europe.

✨ Data-Driven Environment: A culture that values technical precision and measurable results.

Doctoralia’s Benefits

• Working hours are from Monday to Friday, from 9 am to 6 pm;

• We have compensatory time off (Banco de Horas);

• Food/Market Voucher with iFood card;

• Medical, Dental, and Group Life Insurance;

• Pet Plan;

• StarBem, for mental health and well-being;

• iFeel app, for emotional comfort;

• Wellhub for you and up to 3 people!

• Birthday and company anniversary Day Off;

• Daycare Assistance;

• Partnership Club, with discounts ranging from teaching institutions, such as colleges and language learning services;

• Referral Program offers up to R$600 per person who stays with us for more than 6 months;

• Leave of Absence/Time-off: in the event of the passing of loved ones, we offer 10 days off; if your pet passes away, we offer 2 days. Got married? 7 days of rest! Did the baby arrive? We offer 30 days for Dads and 6 months for Moms;
  

Workplace Location:

• Hybrid model (RJ): If you live in RJ and the metropolitan region, you will work a few days in our office in Santo Cristo/RJ and from home (to be aligned with your leadership).

• Hybrid model (CWB): If you live in Curitiba and the metropolitan region, you will work a few days in our office in the center of Curitiba and from home (to be aligned with your leadership).

• Remote model: you will work 100% from home, but you will also be welcome in our offices in Curitiba and Rio de Janeiro.

We provide feedback at all stages ;)