About Curology
Curology’s mission is to make effective, personalized skincare accessible. We were founded by dermatologists who believe everyone should have access to skincare products that actually work. Today, our licensed dermatology providers have helped millions of patients across all 50 states make that mission a reality.
We combine expert medical care with personalized prescription formulas and dermatologist-developed skincare essentials to deliver science-backed solutions that meet people where they are. Join us in our mission to transform skin health and enhance lives—one patient at a time.
About the Role
The mission of the Paid Search Ads Manager (Google Ads) is to own and scale Curology's paid search channel as the primary driver of efficient customer acquisition within the Growth team.
Reporting to the Senior Manager, Performance Marketing, this role takes full, independent ownership of Curology’s Google Ads program, including campaign execution, performance optimization, measurement integrity, and cross-functional reporting from day one.
Success in this role means taking clean ownership of a channel currently managed by an agency, scaling spend profitably, and establishing yourself as the undisputed internal expert all while consistently moving the needle on CAC, CVR, and creative testing velocity.
The ideal candidate is deeply experienced in paid search, comfortable owning large budgets autonomously, and moves quickly from data to insight to action. They apply rigorous analytical thinking to every optimization decision, tell clear stories with performance data, and bring genuine curiosity about AI-driven tools and the evolving search landscape to continuously improve how the channel operates.
Essential Functions & Impact Areas
Channel Ownership & Execution
- Own day-to-day management and optimization of paid acquisition campaigns across Google Search, Performance Max, YouTube, Shopping, Display, Demand Gen, and Microsoft/Bing Ads—with full accountability for pacing, budget allocation, and performance to ensure efficient growth and profitability.
- Launch, manage, and optimize campaigns with a clear focus on lowering CAC and improving CVR; identify scaling opportunities while maintaining efficiency targets.
- Identify, evaluate, and help scale emerging acquisition opportunities across AI/LLM search platforms (e.g., Perplexity, ChatGPT, Gemini), Apple Search Ads, new Google AI-driven ad surfaces, and additional channels relevant to customer acquisition.
- Conduct keyword, audience, bidding, feed, and landing page optimizations with precision and rigor—moving quickly on reversible decisions and escalating appropriately on high-stakes ones.
- Develop and iterate on ad copy and messaging strategies informed by search intent, performance data, competitive trends, and creative testing insights.
Strategy & Performance Analysis
- Analyze campaign and funnel performance to uncover insights and optimization opportunities—translating data into clear, actionable recommendations for internal stakeholders.
- Build performance reporting and analyses that communicate channel health, trends, and strategic recommendations; present findings with a level of data storytelling that makes insights accessible to cross-functional partners.
- Partner with internal stakeholders to align media strategy with broader acquisition and growth goals; continuously test and iterate on bidding strategies, audience targeting, creative, landing pages, and campaign structure.
- Continuously test and iterate on bidding strategies, audience targeting, creative, landing pages, and campaign structure
- Stay informed on evolving AI-driven search trends and changes within the advertising ecosystem—apply that knowledge to forward-looking channel strategy.
AI & Workflow Optimization
- Leverage AI tools (Claude, ChatGPT, Gemini) to improve campaign workflows, accelerate creative ideation, streamline reporting, and enhance operational efficiency—with particular emphasis on data visualization and performance storytelling.
- Identify opportunities to use automation and AI tooling to improve testing velocity, campaign management, and performance insight generation.
- Stay current on evolving AI capabilities within the search advertising ecosystem and bring informed perspective on how to apply them to this channel.
Measurement, Tracking & Funnel Analysis
- Own the technical health and measurement integrity of the paid search channel across tracking, attribution, feeds, and campaign delivery
- Partner with analytics, engineering, and product teams to ensure accurate conversion tracking, tagging, attribution, and event measurement across platforms
- Regularly audit and troubleshoot tracking infrastructure, product feeds, landing pages, and campaign setup to proactively identify and resolve performance issues
- Utilize tools such as GA4, GTM, Amplitude, and Contentsquare to analyze user behavior and understand the full customer journey from impression through conversion
- Leverage funnel analysis and on-site behavioral insights to identify friction points, conversion drop-offs, and landing page optimization opportunities
- Develop a strong understanding of how users interact with the site experience specifically from Google and paid search traffic, using insights to improve acquisition efficiency and conversion rates
- Monitor attribution trends and platform changes to ensure continued measurement accuracy and performance stability
Requirements
Required Qualifications
- 5-7 years of hands-on experience managing Search Ads campaigns at scale, with demonstrated accountability for large paid media budgets.
- Deep expertise across Search, PMax, Shopping, YouTube, and Demand Gen campaigns.
- High data proficiency: strong analytical mindset with the ability to move from raw performance data to actionable insight quickly and independently.
- Proven ability to scale customer acquisition efficiently while improving CAC and CVR.
- Strong understanding of conversion optimization, attribution, and performance analytics.
- Proficiency with Google Ads, Microsoft Ads, GA4, and Google Tag Manager.
- Familiarity with AI/LLM tools (Claude, ChatGPT, Gemini) and demonstrated use of these tools to improve workflow, reporting, or analysis.
- Experience with Amplitude, Contentsquare, Tableau, and/or Asana
- Ability to independently own and operate a performance marketing channel with minimal oversight.
- Comfortable operating in a fast-paced, highly iterative environment.
Nice-to-Haves
- Experience in subscription-based businesses.
- Experience in healthcare, wellness, or other regulated industries.
Location
Benefits
Benefits & Perks:
- 💰 Competitive compensation and equity package (RSUs)
- 🥼 Comprehensive benefits: Medical, dental, vision, FSA and HSA, supplemental coverages (critical illness, accident, hospitalization), and 401(k)
- 🧘🏻♀️ Access to wellbeing perks, including OneMedical, Spring Health, SoFi, and Employee Assistance Program
- 🌴 Flexible paid time off and holiday policy
- 🐣 Paid parental leave (birthing and non-birthing parents)
- 💜 Employee donation matching program
- 🫱🏻🫲🏽 Culture Committee and employee resource groups for virtual and in-person connectivity
- ✨ Complimentary VIP Subscription to Curology or Agency, plus online retail discount
Compensation:
The estimated base salary range for this role is $120,000 – $140,000 per year, plus a competitive equity package and benefits. Actual compensation will be determined based on several factors, including location, skills, experience, and job-related expertise.
Our Typical Interview Process*:
*Subject to change based on role
- 30 minute Recruiter screen (phone)
- 30–45 minute interview with a Hiring Manager (Google Meet or Zoom)
- 30–45 minute technical assessment, case study, or peer interview(s) (Google Meet or Zoom)
- 30–45 minute final round interview with Hiring Manager or Team Leader (Google Meet or Zoom)
Candidates Using AI:
At Curology, we invest in responsible use of AI tools to help our teams innovate and solve challenges. Please feel free to use AI to:
- Refine and polish your application materials
- Research Curology and the role
- Prepare for your interviews
Please refrain from using AI tools during live interviews, unless our hiring team has instructed you otherwise. (Note: These guidelines do not apply to reasonable accommodations. If you require a reasonable accommodation at any point during our interview process, please notify your recruiter.)
Curology’s Operating Principles:
- One Curology, One Team
- Be Candid, Then Commit
- Lead with Curiosity
- Trust but Verify
- Use Peripheral Vision
- Move Quickly, Think Deeply
- Protect Trust at Every Touchpoint
Equal Employment Opportunity: Curology provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any kind. Employment decisions are made without regard to race, color, religion, creed, ancestry, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, genetic information, disability status, military or veteran status, or any other characteristic protected by federal, state, or local law.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Curology is committed to creating an inclusive environment where all team members feel welcomed, supported, and empowered to do their best work.
Fair Chance Statement: In accordance with the San Francisco Fair Chance Ordinance and other applicable laws, Curology will consider qualified applicants with arrest and conviction records for employment in a manner consistent with those requirements.
CCPA Notice: As required under the California Consumer Privacy Act (CCPA), applicants residing in California can review our Privacy Notice to California Employees, Contractors and Applicants to learn more about how we collect and use personal information.
Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.
