3–5 years of professional experience in social media management and digital marketing
Strong copywriting skills with high attention to detail and brand consistency
Proficiency in Canva and Adobe Photoshop
Experience with Hootsuite or similar social scheduling platforms
Requirements:
Serve as the primary author and steward of the brand voice across all social and community channels
Write, edit, and publish content across Instagram, Facebook, LinkedIn, TikTok, and YouTube
Monitor/respond to comments, DMs, and community questions
Contribute to creative strategy for campaigns, seasonal initiatives, product launches, and brand storytelling
Job description
Description
Company Overview: Global Technology Services is a rapidly expanding organization in Medellín, Colombia, with one of the most influential software development and IT networks for the entertainment, financial, and logistics sectors. Joining our team means engaging with expansive engineering teams across LATAM, the Philippines, and the US, contributing to cutting-edge developments and experiencing substantial career growth.
Position Title: Mid Social Media Specialist Location: Remote-LATAM
What you will be doing: We are seeking a Social Media Specialist to own the brand voice across every digital touchpoint. This is the primary author of how the brand sounds, responds, and represents itself, balancing two distinct audiences simultaneously: B2C DIY homeowners and B2B trade professionals. The ideal candidate is highly creative, strategic, and capable of building engaging storytelling across multiple platforms.
Serve as the primary author and steward of the brand voice across all social and community channels.
Write, edit, and publish content across Instagram, Facebook, LinkedIn, TikTok, and YouTube with strong copywriting standards.
Manage tone and messaging distinctions between DIY homeowners and PRO contractors.
Monitor/respond to comments, DMs, and community questions, escalating technical issues when needed.
Contribute to creative strategy for campaigns, seasonal initiatives, product launches, and brand storytelling.
Collaborate with the 3D Designer & Video Editor to coordinate content needs and provide creative direction.
Create post graphics using Canva, Adobe Express, and/or Adobe Photoshop.
Execute the content calendar with strategy recommendations, campaign ideation, and ongoing optimization.
Schedule and publish content using Hootsuite.
Monitor Reddit, Quora, and relevant home improvement forums daily for brand mentions.
Report weekly and monthly on KPIs (engagement, reach, follower growth, content performance).
Administrative tasks as assigned.
Required Skills & Experience: To excel in this role, you should possess:
3–5 years of professional experience in social media management and digital marketing.
Strong copywriting skills with high attention to detail and brand consistency.
Experience managing both B2C and B2B messaging.
Proficiency in Canva and Adobe Photoshop.
Experience with Hootsuite or similar social scheduling platforms.
Strong organizational skills and ability to manage multiple content streams simultaneously.
Soft Skills:
Excellent written and spoken English communication skills.
Strong attention to detail and quality.
Ability to follow direction while also working independently when needed.
Adaptability and responsiveness to feedback.
Strong time management and prioritization skills.
Collaborative mindset with cross-functional teams.
Creative thinking with an execution-focused approach.
Why you will love GTS:
Join a powerful tech workforce and help us change the world through technology.
Professional development opportunities with international customers.
Collaborative work environment.
Career path and mentorship programs that will lead to new levels.
