Florida Market Manager

About SEE Eyewear

SEE Eyewear is dedicated to uncovering hidden gems—not only in our exclusive, limited-edition product assortment, but also in the exceptional individuals who bring our brand to life. We believe in recruiting top talent and cultivating a diverse, sophisticated, and expert team, from our Optical Stylists and Licensed Opticians to our Field Leaders.

We hold the same standard for our people as we do for our product. We're committed to building a Best-in-Class team of Experts and Authorities where career development, accountability, and personal growth are foundational to our success.

Role Overview

The Florida Market Manager oversees a portfolio of four SEE Eyewear retail locations throughout the Florida market. This is a hands-on, field-based leadership role responsible for driving sales performance, developing Store Managers, building high-performing teams, and ensuring every location consistently delivers the SEE brand experience.

Due to the geographic footprint of the Florida market, this role requires significant travel between store locations and the ability to effectively manage a dispersed team. The ideal candidate is comfortable spending considerable time on the road, conducting regular store visits, coaching teams in person, and maintaining a strong presence across the market.

The ideal candidate must reside within the Florida market and be able to travel regularly between locations. This is not a corporate or remote role—it requires active involvement in store operations, team development, and business performance.

Weekend availability is required, as supporting retail teams during peak business periods is an essential part of this role.

Sales & Business Growth

• Drive sales performance and profitability across all four Florida locations.
• Develop and execute short- and long-term business strategies aligned with company goals.
• Utilize KPIs, retail metrics, and financial reporting to identify opportunities and improve results.
• Partner with Store Managers to drive customer acquisition, retention, and sales growth.
• Ensure stores consistently achieve sales, conversion, productivity, and profitability goals.

Team Leadership & Development

• Recruit, hire, and retain top talent throughout the Florida market.
• Lead, mentor, and coach Store Managers to elevate performance, build bench strength, and support succession planning.
• Foster a culture of accountability, development, and operational excellence.
• Support ongoing training and encourage professional growth, licensing, and certification where applicable.
• Create a positive, collaborative, and high-energy environment that reflects the SEE culture.
• Conduct regular performance discussions and develop action plans to drive continuous improvement.

Operational Excellence

• Ensure all locations maintain SEE's standards for customer experience, visual presentation, cleanliness, and organization.
• Monitor compliance with company policies, operational procedures, and regulatory requirements.
• Oversee scheduling, payroll management, labor utilization, and budget adherence.
• Ensure stores execute company initiatives, promotions, and merchandising standards effectively.
• Identify and implement process improvements to enhance store efficiency and performance.

Communication & Collaboration

• Conduct regular store visits and one-on-one coaching sessions with Store Managers.
• Serve as the primary liaison between the stores and Home Office leadership.
• Communicate company initiatives, expectations, and feedback clearly and effectively.
• Partner cross-functionally with Human Resources, Operations, Marketing, Finance, and Doctor Relations teams.
• Address challenges proactively and provide timely solutions and support.

Qualifications

• Minimum 5 years of multi-unit retail leadership experience required.
• Proven experience managing multiple retail locations and leading Store Managers.
• Strong business acumen with a thorough understanding of retail KPIs, labor management, and financial performance.
• Demonstrated success developing teams and driving sales growth.
• Excellent communication, coaching, and relationship-building skills.
• Must reside within the Florida market and be able to travel extensively between store locations.
• Comfortable with significant windshield time and frequent day travel as part of a field-based leadership role.
• Weekend availability is required. Candidates must be willing to work a retail schedule and regularly support stores during peak traffic periods, including weekends, holidays, and special events.
• Bachelor's degree or equivalent work experience preferred.
• Optical industry experience preferred.

Technical Skills

• Proficiency with retail point-of-sale (POS) systems.
• Strong working knowledge of Microsoft Office Suite (Excel, Word, Outlook).
• Experience with payroll, scheduling, and workforce management tools.

SEE Core Competencies

Professional

Handles challenges with integrity, accountability, and professionalism.

Team Player

Collaborates effectively and supports team success.

Entrepreneurial

Identifies opportunities, drives local business growth, and thinks like an owner.

Eager to Learn

Seeks feedback and embraces continuous development.

Accountable

Takes ownership of results and follows through on commitments.

Open Communicator

Communicates clearly, directly, and respectfully.

Passionate About Fashion

Brings enthusiasm for style, eyewear, and delivering an exceptional client experience.

Location: Florida Market (Must Reside in Florida)

Store Portfolio: 4 Retail Locations

Travel Requirement: Extensive travel between store locations throughout Florida

Schedule: Full-time, field-based leadership role with required weekend availability

Required Experience: Multi-unit retail leadership experience required; optical industry experience preferred.