Martech Lead

Crimson Education is the world’s leading college admissions consultancy, with over 1,460 Ivy League offers and 2,400 to the US Top 15. We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. In October 2024, our work was featured on the front page of the Wall Street Journal.

What sets us apart is our unmatched scale and expertise. We have the largest team of Former Admissions Officers and Strategists globally. Every student is matched with a carefully-chosen team of admissions experts who zero in on different parts of their college application — from essays to extracurriculars — ensuring every detail is expertly executed.

The Role:

We’re seeking a hands-on Martech Lead to own, build, and operate our global marketing technology stack.

This role is responsible for the technical delivery, reliability, and ongoing optimisation of Crimson’s marketing systems, supporting 20+ markets and multiple subsidiary businesses. You will translate business and growth requirements into scalable, well-documented systems that enable faster campaign launches, cleaner data, and stronger lead performance globally.

The Martech Lead will take end-to-end ownership of mar-tech architecture, integrations, tooling governance, and day-to-day system operations. This is a highly execution-focused role for someone who thrives in complexity, enjoys simplifying fragmented systems, and takes pride in building infrastructure that teams actually use.

Your work will directly impact lead speed-to-contact, data integrity, deliverability, and the ability for regional teams to execute confidently and correctly. This is a builder role, with a strong emphasis on technical execution, system adoption, and operational excellence.

What You’ll Do:

• Own enterprise-level marketing systems administration, including data architecture, lifecycle management, custom fields and objects, permissions, and governance.

• Design, configure, and operate Crimson’s global mar-tech stack, including Marketo, Zapier, global SMS providers, ticketing and event platforms, and other marketing tools.

• Translate PRDs and high-level business requirements into clear system designs, defined data flows, and decisions around native versus custom solutions.

• Partner with website developers to specify, QA, and validate integrations between Crimson’s headless website and Marketo.

• Work closely with the Salesforce Technical Manager to ensure reliable, consistent data flow between Marketo and Salesforce.

• Lead global rollouts of new systems and functionality, including documentation, enablement, and clear communication to drive adoption across markets.

• Improve email deliverability and targeting by enabling stronger behavioural segmentation and reducing indiscriminate or blanket sends.

• Research, evaluate, and recommend cost-effective, globally scalable platforms and tools for approval.

• Act as the escalation point for critical marketing systems issues, triaging and prioritising fixes to minimise business impact.

What Success Looks Like:

• New marketing capabilities are rolled out quickly and reliably across 20+ markets.

• Fragmented SMS and ticketing tools are consolidated into scalable, production-ready global solutions.

• Data in Marketo and Salesforce is complete, consistent, and trusted by marketing and revenue teams.

• Email deliverability and targeting show measurable, sustained improvement.

• Global teams actively adopt new systems and processes with minimal rework or escalation.

• Clear system ownership reduces operational friction and unblocks marketing execution.

What You Need:

• 5+ years of operating enterprise-level CRM and or marketing automation platforms in a production environment.

• Proven experience delivering and running marketing systems in complex, multi-market or global organisations.

• Demonstrated experience leading or supporting large-scale marketing automation platform implementations or migrations.

• Strong understanding of data architecture, data hygiene, lifecycle management, and system integration best practices.

• Ability to understand APIs at a conceptual level and clearly document integration requirements (no coding required).

• Excellent written and verbal communication skills, with experience working across international and cross-functional stakeholders.

• High-ownership mindset with the ability to diagnose, prioritise, and resolve technical and operational issues independently.

Desirable, But Not Essential:

• Hands-on Marketo administration experience.

• Experience with global SMS platforms or event and ticketing systems.

• Experience building AI workflows or working with AI agents in a marketing or operations context.

• Experience supporting attribution models or paid media conversion and offline event integrations.

Why work for Crimson?

• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work

• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year

• $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!

• Psychologist on staff

• Insightful fireside chats and workshops to help support our high-performing and ambitious team

• Radical Candor is a feedback approach we live by

• We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If you're passionate about growing in a fast-paced, collaborative environment and want to work with cutting-edge technology, then we'd love to hear from you!

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