Digital Marketing Manager

Position: Senior Digital Marketing Manager

Number of hours: 40 hours/week

Schedule: Central Time

Tasks required:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain the clients social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Establish and execute a digital marketing strategy to distribute content
• Set up and/or optimize company pages within each platform to increase the company's social content visibility
• Utilize CRMs to develop marketing campaigns
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Maintain consistent brand messaging across all social channels
• Identify, analyze, and measure trends and content to assess how well its performing and optimize user experience
• Review site content, conversion funnels, analytics and statistics to make recommendations for new and creative growth strategies
• Other ad hoc tasks that would be assigned

Requirements:

• At least 3 years of experience as a Digital Marketing Manager or a relevant experience
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Strong leadership skills with the ability to build and manage a digital marketing team
• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
• In-depth knowledge of CRM and various social media platforms and their best practices
• Experience with managing B2B and B2C campaigns
• Experience in setting up and optimizing Google Adwords campaigns
• Excellent knowledge of modern HTML/CSS
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Good English communication skills, both written and verbal
• Highly organized and detail-oriented; able to efficiently prioritize multiple tasks
• Ability to work independently and in a team-oriented environment