Senior Researcher, B2B

Job Summary:

SENIOR RESEARCHER, B2B

Location: Remote but must be located in Los Angeles, CA

Division: Ticketmaster – Strategy and Insights

Line Manager: Sr. Manager, Research and Insights

Contract Terms: Full-Time, 40 hours per week

THE TEAM

The Strategy and Insights Team at Ticketmaster is a highly skilled and collaborative team that identifies opportunities for improvements to product features and drives overall revenue by innovating new ways to look at data and providing analysis and insights. Members of the Strategy and Insights Team partner with business teams across multiple functions including Product, Design, Sales, Marketing, & Finance providing analyses covering fan insights, ticket sales, shopping behavior, site analytics, incremental revenue streams, venue/client analysis, and customer lifetime value.

THE JOB

We are seeking a Senior Researcher, B2B to lead research focused on Ticketmaster’s client-facing business: the venues, promoters, sports teams, and organizations that partner with us to power live events. This role is central to understanding what clients need, where friction exists, and where opportunity lies as we evolve our platform and the programs built around it.

You will partner directly with Product, Design, Engineering, Operations, and Sales teams to generate insights that inform platform decisions, client-facing features, and go-to-market strategies. Beyond running studies, you will help build the research infrastructure for the B2B side of the business: feedback loops, scalable processes, and frameworks that make insights actionable and accessible across the organization.

As part of a centralized research function, you will help enable People who do Research (PwDR) across the organization, leverage AI-assisted research capabilities, and ensure that insights flow from the field into product and marketing decisions in a systematic, repeatable way.

WHAT YOU WILL BE DOING

• Lead end-to-end research projects focused on client (venue, promoter, sports team) needs, pain points, and opportunities, from study design through synthesis and stakeholder presentation
• Design and manage client-facing intercept survey programs and other continuous listening mechanisms that track experience quality and sentiment across key touchpoints in the client journey
• Build strong, credible partnerships with Product, Design, Engineering, Operations, and Sales teams, serving as the primary research voice for client-side priorities and informing product roadmap and go-to-market decisions
• Develop and maintain research frameworks and feedback loops that systematically translate client insights into actionable product and marketing decisions
• Apply advanced research methodologies across qualitative and quantitative approaches, including interviews, usability testing, surveys, concept validation, and journey mapping, tailored to a B2B client context
• Independently manage multiple research work streams with comprehensive project plans, clear timelines, and consistent quality standards
• Craft compelling research narratives and data visualizations that translate complex findings into clear, strategic recommendations for audiences from product managers to senior leadership
• Champion democratized research by establishing best practices, playbooks, and tools that enable cross-functional partners (PwDR) to conduct and apply research confidently and responsibly
• Contribute to the team’s AI research capabilities by identifying and piloting AI-assisted methods that improve research speed, scale, and quality
• Partner with other insights and analytics teams to triangulate behavioral data with primary research, creating a comprehensive view of the client experience
• Contribute to the team’s research strategy and prioritization process, demonstrating thought leadership and helping shape which client-focused research projects deliver the most strategic value
• Mentor junior researchers and non-researcher partners in research fundamentals, client research methods, and best practices

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

• 5+ years of research experience with a strong track record of leading both qualitative and quantitative studies, ideally in a product or B2B context
• Demonstrated experience designing and managing intercept survey programs or other continuous listening mechanisms that track experience and sentiment over time
• Deep familiarity with product research methodologies including usability testing, concept validation, user interviews, journey mapping, and survey design
• Strong analytical skills with ability to conduct and interpret statistical analyses including driver analysis, segmentation, and trend analysis
• Experience building research processes, frameworks, and playbooks that scale research capabilities beyond a central team
• Ability to independently manage complex, multi-stakeholder research projects with competing priorities and tight deadlines
• Proficiency with research and analytics platforms such as Maze, SurveyMonkey, Usabilla, or equivalent tools
• Experience with or curiosity about AI-assisted research methods and a willingness to pilot and scale new approaches
• Strong experience presenting to and influencing senior stakeholders, with ability to translate nuanced findings into clear strategic recommendations
• Experience in a B2B research context, client insights, or enterprise product research is a strong plus
• Degree in Human-Computer Interaction, Psychology, Cognitive Science, Anthropology, Marketing, Statistics, or a related field preferred

YOU (BEHAVIOURAL SKILLS)

• Strategic thinker who connects client research to product and business outcomes, contributes to research strategy, and frames work within the broader organizational context
• Natural collaborator who builds trusted relationships across Product, Design, Operations, and Sales, and facilitates productive cross-functional conversations about client needs
• Exceptional communicator and storyteller who presents research findings with clarity and conviction, inspiring action from stakeholders at all levels
• Self-directed and proactive: independently identifies research opportunities, anticipates project challenges, and develops mitigation strategies before they become blockers
• Genuinely passionate about democratizing research and building others’ research capabilities, whether through coaching, templates, or enabling AI-assisted research
• Intellectually curious with a desire to deeply understand the client perspective in live entertainment and continuously expand your methodological toolkit
• Comfortable navigating ambiguity in a fast-paced environment, balancing multiple priorities while maintaining high quality standards
• Strong sense of ownership and accountability for research impact: you measure success by the decisions your research enables, not just the studies you complete

BENEFITS & PERKS

Through our ‘Taking Care of Our Own’ program, we provide benefits across six key pillars:

• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our mission at Ticketmaster is to connect people around the world to the live events they love. Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 550 million tickets per year across 35+ different countries.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - Fans and clients count on us to power their live event experiences and we rely on each other to make it happen.

Teamwork – While we celebrate individual achievements, we know have more success as a team.

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is:

** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.