Senior Growth Engineer

BloomNation builds the technology layer powering local florists across the country, from independent flower shops to premium white-label ecommerce sites. We help florists compete with large marketplaces by giving them world-class ecommerce tools, distribution, and visibility.

We’re looking for a Senior Growth Engineer, Organic Growth & SEO to own and scale organic traffic across our network of premium florist websites and the BloomNation marketplace.

This is not a content SEO role. This is a hands-on engineering role for someone who can find organic growth opportunities, present a plan, and then ship the code to make it happen.

You’ll work at the intersection of engineering, SEO/AEO/GEO, analytics, and product growth. You should be comfortable creating PRs, modifying production PHP, working with HTML/CSS/JS, and partnering with a strong engineering team when deeper platform changes are needed.

Own Organic Growth

• Own organic traffic growth for BloomNation’s premium florist websites as your north-star KPI

• Secondarily own organic traffic growth for the BloomNation marketplace

• Focus on qualified organic traffic that drives real business outcomes, not vanity traffic

• Identify, prioritize, and execute high-impact SEO/AEO/GEO initiatives

• Present plans, explain tradeoffs, and then execute on them directly

Ship Technical SEO Improvements

• Perform a full technical and strategic SEO audit of the BloomNation marketplace

• Build and maintain a prioritized roadmap for technical SEO/AEO/GEO improvements

• Write production code, primarily in PHP, HTML, CSS, and JavaScript

• Create PRs and ship improvements directly

• Improve crawlability, indexation, site architecture, internal linking, structured data, and page performance

• Build scalable SEO systems across thousands of florist websites

Build SEO Products & Tooling

• Design and build internal and customer-facing SEO/AEO/GEO tools for florists

• Build florist-specific tools that give local business owners capabilities they would otherwise need paid SEO platforms, consultants, or agencies to access

• Turn SEO insights into scalable product features

• Identify opportunities to productize repeatable SEO/AEO/GEO wins across the platform

Own Tracking, Analytics & Attribution

• Build and maintain tracking infrastructure using Google Analytics, Google Tag Manager, and related tools

• Define what should be tracked, how it should be tracked, and how success should be measured

• Create funnels and reporting that make organic performance clear and actionable

• Ensure tracking is accurate, reliable, and useful for decision-making

Manage Search & Discovery Integrations

• Work with Google Search Console, Google Business Profile, Bing Webmaster Tools, Apple Business, and other search/discovery platforms

• Ensure our systems can monitor, update, and respond to changes across key search platforms

• Use tools like Ahrefs, Semrush, and internal data to guide strategy and execution

Must Have

• Strong technical SEO experience with a track record of improving organic traffic

• Ability to write and ship production code

• Comfortable working with: PHP, HTML, CSS, JavaScript

• Strong understanding of how search engines crawl, index, and rank websites

• Experience with site architecture, internal linking, structured data, and performance

• Experience with Google Analytics and Google Tag Manager

• Ability to define tracking requirements and build useful funnels/reports

• Strong judgment around prioritization, impact, and effort

• Ability to operate independently: identify problems, form hypotheses, present plans, execute, and iterate

• Product-minded approach to SEO/AEO/GEO and growth

Nice to Have

• Experience with marketplaces

• Experience with multi-tenant platforms or large networks of websites

• Experience scaling local SEO

• Experience with Google Business Profile at scale

• Experience with programmatic SEO

• Experience building internal tools, marketer-facing tools, or SaaS features

• Familiarity with Ahrefs, Semrush, or similar SEO platforms

• Experience using AI tools like ChatGPT, Claude, Gemini, or similar tools to accelerate research and execution

You have been the person who both found the SEO/AEO/GEO opportunity and shipped the fix.

Maybe you started as an engineer and became obsessed with organic growth. Or maybe you started in technical SEO and learned to code because waiting on engineering slowed you down.

Either way, you should enjoy owning the full loop: research, strategy, implementation, measurement, and iteration.

In your first 90 days, you will:

• Complete a full technical SEO audit of the BloomNation marketplace

• Present a prioritized roadmap with expected impact, effort, and measurement plan

• Ship the first set of technical SEO improvements through production PRs

• Identify tracking gaps in Google Analytics, Google Tag Manager, and Google Search Console

• Improve visibility into organic performance across premium sites and marketplace traffic

• Propose at least one florist-facing SEO tool that could become a productized feature

• Reports to the Senior Director of AI & Software Engineering

• Individual contributor role with no direct reports

• Remote-first role with access to a strong engineering team

• Highly autonomous position with direct impact on company growth