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Revenue Growth Manager, Perceptive eClinical

Role overview

Qualifications

  • Proven experience managing, leading and mentoring colleagues.
  • Substantial experience in Growth, Digital Marketing, Demand Generation, or Revenue Operations within fast-paced, ambitious environments.
  • B2B technology or SaaS experience is essential.
  • Relevant Bachelor's Degree or experience in a similar role.

Responsibilities

  • Design and execute a B2B, ICP‑driven lead generation strategy fully aligned with sales priorities and business objectives.
  • Take full ownership of Salesforce (SFDC) and the broader marketing technology stack.
  • Leverage AI applications to scale content generation, outreach, targeting, and personalisation.
  • Lead and develop a lean, high‑performing team, fostering a culture of accountability, collaboration and continuous improvement.

About the company

CALYX logo

CALYX

Contract Research Organizations (CRO)

Calyx and Invicro are now Perceptive! Expanding on our combined 50-year history, Perceptive provides best-in-class specialist support to global pharmaceutical, biotech, and clinical research organizations, spanning the complete R&D lifecycle, from discovery and preclinical through clinical development to post marketing. Perceptive’s offerings include imaging biomarkers and core lab services, as well as innovative technologies in randomization and trial supply management (RTSM), analytics, and software. Follow us at Perceptive Inc. and visit us at Perceptive.com

Company details

IndustryContract Research Organizations (CRO)
Company size1001 - 5000

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Job description

We’re on a mission to change the future of
clinical research. At Perceptive, we help the
biopharmaceutical industry bring medical
treatments to the market, faster.
Our mission is to change the world
but to do this, we need people like you.

What can we offer you?

Apart from job satisfaction, we can offer you:


YOURSELF
• 25 days’ holiday (with the option to buy more)


HEALTH
• Health Cash Plan
• Optional private health, dental insurance, and health screens
• Cycle to work scheme


WEALTH
• Generous pension scheme with up to 10% employer contribution
• Life assurance
• Season ticket loan

About the role

The Revenue Growth Manager will lead the transformation of our marketing function into a data driven, AI-enabled pipeline generation engine.

Reporting to the Senior Director of Business Strategy & Growth, your focus will be on building and scaling a lead generation and demand infrastructure which fuels our commercial growth and supports our ambitious revenue objectives.

Combining Demand Generation and Marketing Operations ownership, this is a high impact role at the intersection of marketing, sales, data and strategy, with accountability for end-to-end performance.

Key Responsibilities

Build and Scale the Growth Engine

  • Design and execute a B2B, ICP‑driven lead generation strategy fully aligned with sales priorities and business objectives.

  • Build and scale a, multi‑channel go‑to‑market engine across digital campaigns, account-based marketing, LinkedIn, email automation, and events to support new product launches, major releases, and strategic partnerships.

  • Own full funnel performance, continuously improving pipeline contribution, conversion rates, customer acquisition efficiency, and return on investment

  • Co‑create sales enablement assets, campaign narratives and competitive positioning materials, to improve win rates and accelerate deal velocity.

  • Support priority deals and Key Accounts through targeted messaging, competitive differentiation, and partner‑led campaigns.

Own the CRM & Marketing Infrastructure

  • Take full ownership of Salesforce (SFDC) and the broader marketing technology stack, ensuring seamless integration and operational excellence.

  • Structure and optimise lead lifecycle management, nurturing flows, segmentation, and attribution tracking to ensure clean data and accurate reporting.

  • Establish best practices for funnel transparency, CRM hygiene, and marketing automation.

  • Build and maintain dashboards and reporting frameworks that provide clear, real‑time visibility of pipeline performance and inform strategic decision‑making.

  • Remain hands-on in CRM development, balancing build execution with strategic input.

Drive adoption of AI & Marketing Automation

  • Leverage AI applications (e.g., Claude, Copilot, and other generative and automation tools) to scale content generation, outreach, targeting, and personalisation.

  • Implement intelligent automation across the marketing and sales to improve efficiency and enhance campaign performance.

  • Experiment with emerging AI‑enabled tools and workflows, adopting a test‑and‑learn mindset to stay ahead of the curve.

Partner Cross-Functionally with Sales, Strategy, Product & Partnerships

  • Work closely with the Chief Commercial Officer and Sales teams to ensure pipeline quality, funnel health, and alignment on Ideal Customer Profile (ICP) targeting.

  • Translate business priorities and growth initiatives into actionable marketing campaigns

  • Collaborate with Product and Strategy to refine positioning, messaging, value propositions, and competitive differentiation.

  • Execute joint campaigns with strategic partners to drive pipeline contribution and accelerate partnership revenue.

Team & Budget Leadership

  • Lead and develop a lean, high‑performing team, fostering a culture of accountability, collaboration and continuous improvement.

  • Set clear objectives and manage performance in line with organisational standards and local legislation.

  • Partnering with HR on formal people processes, including compensation discussions and disciplinary matters.

  • Ensure delivery against all people‑related KPIs and objectives.

  • Own and manage the marketing budget with discipline and transparency, tracking performance, and reallocating resources to maximise impact.

  • Coordinate and manage external resources, including agencies, freelancers, and contractors, to augment capacity and bring specialised expertise.

  • Collaborate with global and cross-business marketing teams to share best practices, align on brand positioning, and leverage synergies.

Functional Competencies (Technical knowledge/Skills)

  • Hands-on expertise with Salesforce (SFDC) or HubSpot, marketing automation platforms, and CRM-driven campaign execution.

  • Strong capabilities in data analysis, funnel modelling, attribution, and performance reporting - you translate numbers into strategic insights.

  • Proven ability to build and scale lead generation systems from the ground up, driving measurable pipeline growth.

  • Deep understanding of B2B go-to-market mechanics, funnel optimisation, ICP development, and conversion improvement.

  • Experience utilising AI tools and marketing automation to increase efficiency and impact.

  • Excellent interpersonal, verbal and written communication skills.

  • A flexible attitude with respect to work assignments and new learning.

  • Ability to manage multiple and varied tasks with enthusiasm and prioritize workload with attention to detail.

  • Ability to identify and implement process improvements.

  • Proactively participates in skills improvement training and encourages their teams to participate.

  • Ability to coach others to succeed in enhancing individual and professional development, sharing knowledge, skills and expertise with others. 

  • Ability to work seamlessly across global teams, influence without authority, and build trust with diverse stakeholders

  • Ability to identify the appropriate leadership style to manage the individuals in their team. 

  • Financial management and acumen, with an ability to strictly manage a complex and large budget to a demanding target.

Experience, Education, and Certifications

  • Proven experience managing, leading and mentoring colleagues.

  • A track record of implementing a new lead generation ecosystem leveraging new technology that resulted in a significant increase in high quality leads and revenue growth

  • Substantial experience in Growth, Digital Marketing, Demand Generation, or Revenue Operations within fast-paced, ambitious environments.

  • B2B technology or SaaS experience is essential, you'll understand complex buying journeys, multi-stakeholder decision-making and enterprise sales cycles.

  • Experience in life sciences, healthcare, clinical trials or regulated industries is valued but not essential.

  • Experience in private equity-backed or high-growth environments is preferable

  • Relevant Bachelor's Degree or experience in a similar role.

  • English: Fluent.

Come as you are.
We're proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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