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Digital Marketing Manager for a General Contractor in the US (Home Based Part Time)

Virtual Coworker

Roles & Responsibilities

  • Experience in digital marketing strategies
  • Proficiency in online advertising platforms
  • Strong social media management skills
  • Knowledge of SEO and local search optimization

Requirements:

  • Develop and implement digital marketing strategies
  • Create and manage online advertising campaigns
  • Manage and grow the company’s social media presence
  • Monitor campaign performance and adjust strategies

Job description

• Develop and implement digital marketing strategies to generate qualified leads
• Create and manage online advertising campaigns across platforms such as Facebook, Instagram, Google Ads, LinkedIn, and TikTok (if applicable)
• Manage and grow the company’s social media presence
• Create engaging marketing content, graphics, and promotional materials
• Improve online visibility through SEO and local search optimization
• Monitor campaign performance and adjust strategies to improve ROI
• Assist with branding initiatives and maintain consistent brand messaging
• Track leads and marketing performance metrics
• Coordinate email marketing and remarketing campaigns
• Research target audiences and market trends within the construction/remodeling industry
• Help maintain and update website content as needed
• Generate regular reports on campaign results, lead flow, and engagement metrics
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