Write and iterate high-performing LinkedIn paid ad copy for B2B/B2G audiences across ETS Praxis initiatives, partnering with marketing and design to ship creative on schedule.
Write LinkedIn ad variants (headlines, primary text, CTAs) aligned to campaign goals (lead gen, webinar registrations, asset downloads).
Produce multiple copy angles per campaign (e.g., pain point, outcomes, proof/credibility, urgency) to support testing and optimization.
Translate briefs and rough inputs into polished, on-brand copy; incorporate feedback quickly and maintain a consistent voice.
Job description
We need a dedicated part-time copy resource to increase speed and quality of paid LinkedIn creative for our B2B/B2G campaigns because the marketing team does not have an in-house content writer. Today, paid ad copy is being produced ad hoc (example deliverables exist in Praxis B2B Int'l Teacher LinkedIn Paid Ads), which risks bottlenecks, inconsistent messaging, and slower iteration on campaigns. A specialized contractor will ensure we can produce platform-appropriate, conversion-focused copy consistently and keep performance optimization moving without pulling time from demand gen and product marketing owners
Key Responsibilities:
Write and iterate high-performing LinkedIn paid ad copy for B2B/B2G audiences across ETS Praxis initiatives, partnering with marketing and design to ship creative on schedule.
Write LinkedIn ad variants (headlines, primary text, CTAs) aligned to campaign goals (lead gen, webinar registrations, asset downloads)
Produce multiple copy angles per campaign (e.g., pain point, outcomes, proof/credibility, urgency) to support testing and optimization
Translate briefs and rough inputs into polished, on-brand copy; incorporate feedback quickly and maintain a consistent voice
Coordinate with design/marketing on creative specs and ensure copy is compliant with brand guidelines and audience context
Suggested outputs (starter scope; adjustable):
Per campaign: ~6β10 ad variations (2β3 concepts Γ 3β4 variants each), plus refreshes as performance data comes in
