Senior Marketing Executive

This is a remote position.

Fractal Systems Ltd (www.fractalsystems.co.uk) 

Our mission is to provide and create exceptional delivery capability for our clients while helping us on our bold growth journey.

There has never been a better time to join us. We have just completed our most successful year to date and have ambitious plans to enhance our brand and build our marketing capability. This is an exciting role offering an opportunity to have a real impact on our growth journey.

We are seeking a highly motivated and ambitious B2B Senior Marketer to join our team. The successful candidate will be responsible for developing and executing effective marketing strategies that drive leads and create meaningful conversations with our target audience. They will have management experience and be able to organise and drive a team to deliver ambitious targets.

The Senior Marketer will be working closely with our Co-Founders, responsible for developing our brand, and leading activities supporting lead generation to grow our business.

We need a creative, proactive, self-motivated candidate with a passion for evidence-based ideas on social media, digital marketing and importantly thinking outside the box to generate a healthy lead flow.

Requirements

Key Responsibilities:

• Develop and implement B2B marketing strategies that align with the company's goals and objectives that generate healthy leads.
  
• Create and manage a content calendar for lead generation, that includes blog posts, case studies, whitepapers, webinars, and other relevant content that resonates with our target audience.
  
• Build and maintain relationships with media outlets, influencers, and industry experts to increase brand awareness and credibility.
  
• Analyse and report on the performance of marketing campaigns and initiatives, and make data-driven recommendations to improve results.
  
• Collaborate with the sales and development teams to ensure effective communication and alignment of marketing and sales strategies.
  
• Manage the company's website and social media channels, ensuring they are up-to-date and optimised for lead generation.
  
• Monitor industry trends and competition to identify opportunities for growth and differentiation.
  
• Good initiative and hands-on approach to work.
  

• Bachelor's degree in marketing, business, or a related field.
  
• Minimum of 2-3 years of experience in B2B marketing, with a focus on lead generation and content marketing.
  
• Ability to understand business needs, and audience insights and translate them into an actionable marketing strategy.
  
• Experience in independently developing and executing multi-channel marketing programmes.
  
• Proven track record of developing and executing successful B2B marketing strategies.
  
• Strong project management skills and the ability to manage multiple campaigns and projects simultaneously.
  
• Excellent communication skills, with the ability to work collaboratively with cross-functional teams.
  
• Data-driven mindset, with the ability to analyse and report on campaign performance and make data-driven decisions.
  
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
  
• Experience in Agile project management methodologies is a plus.
  

Benefits

This new role for Fractal Systems allows a real chance for the right individual to build results-driven campaigns! You will have the autonomy and trust of the founders to run solid lead-generating campaigns that will help us grow.

• £30,000 to £35,000 per annum (dependent on experience)
  
• 20 days holiday per annum
  
• Statutory pension scheme
  
• Home-based, however weekly or bi-weekly meetings to take place in Central London